Welcome back to another episode of the Plant Based News Podcast! We are joined by a familiar face, environmentalist, scientist, and educator Matthew Shribman. Last time Matthew was on the podcast we talked about environmentalism and ways in which we communicate the scientific facts about the current state of our planet and the climate crisis. As an educator and a science communicator, Matthew has made significant strides in educating people on the importance of action and solutions.  Today we are sitting down to discuss more about his journey, his mission, and his continued work in education through his platform AimHi Earth. We will delve deeper into the role of science, education, and communication in mobilizing people in to taking action. Follow AimHi Earth here - https://www.instagram.com/aimhilive/ Find out more about Matthew here - http://www.matthewshribman.com/ Image of Matthew is from the 'HalfCut Campaign' which raised awareness about how half of the world’s forests are GONE. Find out more here - https://go.halfcut.org/abouthalfcutcampaign The PBN Podcast is hosted and produced by Robbie Lockie, Edited by Phil Marriott. 00:00:00 An introduction to Matthew Shribman 00:03:19 What Matthew has been up to since the last PBN chat 00:07:45 Learning about Earth 00:10:55 The nature of Consciousness 00:21:00 The importance of connecting with nature 00:25:30 The challenges of educating / making information accessible 00:28:40 Creating content on TikTok and other platforms 00:33:16 Eco anxiety: how we can stay positive and hopeful 00:39:16 Predicting the future: what does the Earth look like? 00:43:55 Are we a parasitic species? 00:51:37 Rewriting the script for humankind