Do you often find yourself being approached for free advice as a small business owner or industry leader? It's a common scenario that many of us face, where people seek our expertise without considering the value of our time and knowledge. In a world where business may be slow or not going as expected, it can be frustrating to constantly offer free advice. But what if I told you that there's a way to turn these interactions into opportunities for growth and standing out online? As a podcast...

In the bustling world of podcasts, one burning question plagues both creators and listeners alike: What is the perfect podcast episode length? The quest for an ideal duration can be daunting, but fear not, as I bring forth invaluable insights in episode 61. Let's delve into the realm of podcast episode lengths and the nuances surrounding them. Timestamps:00:00 Unlocking the Mystery: Ideal Podcast Episode Length 00:39 The Realities of Podcast Listening in 2024 01:09 Data-Driven Insights:...

Are you a podcaster who struggles with nasal sounds or finds it challenging to maintain vocal health while recording episodes during cold or allergy seasons? Fear no more, as we’ve invited our vocal health expert, Nic Redman, to join us in this episode of The Podcast Space to delve into essential tips and insights on how podcasters can overcome nasal sounds, stay healthy, and record with minimal issues. Stay tuned until the end as Nic shares a real-time exercise to drain our sinus and bring...

Have you ever felt discouraged because you couldn't see the impact of your podcast? You're not alone. As a podcaster, it's common to go through ups and downs, feeling like you're shouting into the void at times. But remember, success in podcasting is a marathon, not a sprint. In this episode, we'll explore practical tools to help you stay motivated when you can't see the immediate impact of your podcast. Top 3:1. Don't Make Long-Term Decisions on a Bad Day 2. Revisit Your Why 3. Combat...

As a podcaster, you may have been struggling to convert your podcast listeners into buying customers. You're not alone. Many podcast hosts find it challenging to make sales because they are hesitant to mention their products and services on their show. But there's a missing piece from your podcast content strategy that can significantly impact your conversion rate - case studies. The Power of Case StudiesHubSpot revealed that 54 percent of all podcast listeners are more likely to buy from a...

Podcasting continues to grow as a vibrant and compelling platform to amplify your voice and impact, tell your story, or share essential knowledge with the world. Yet, the journey into the podcasting world can be daunting and, most times, overwhelming! If you ever wondered what podcast coaching (with me) could look like, take a listen to this episode featuring my PodParty Success Roadmap coaching program Hetal Baman, host of the Global Health Pursuit podcast, and dive into the immense value of...

How to avoid failing as a PodcasterPodcasting has become a popular medium for sharing knowledge, stories, and ideas. However, it's no secret that many podcasts fail to gain traction and eventually fade away. In this episode, we will explore the 10 most common reasons why podcasts fail and provide valuable insights on how to avoid these pitfalls. Whether you're a seasoned podcaster or just starting, understanding these reasons can help you create a successful podcast that stands out from the...

One Year Running a Podcast as an EntrepreneurOver the past 12 months, I've clocked in 54 episodes of The Podcast Space’s podcast. The journey as a business owner and a podcast strategist has been an insightful, transparent, and imperfect one. I've gleaned what has worked and what hasn't, and in this episode, I’ll share my insights, wins, and pitfalls I encountered - because to work as a strategist for other businesses is one thing, and to do it all myself is a completely different one. As a...

One of the main qualities of podcasting is that you can experiment with your hosting style and match that to your personality. However, many podcasters feel pressured to be like journalists or radio broadcasters, which can limit the character and authenticity of their podcast. In this episode, we will explore different hosting styles that you can use on your podcast to find your groove and create a product that resonates with both you and your listeners. Experimenting with Podcast Hosting...

Did you know that there are only three primary types of podcast content? In this podcast episode (so meta!) I'll be diving into these podcast formats and how they can benefit you as a host. Whether you're a small business owner or simply looking to grow your audience, understanding the right format for your podcast is crucial. As the founder of The Podcast Space and a seasoned podcast producer, I've got you covered. Let's explore these podcast formats and find the perfect fit for you. Podcast...

Maintaining a podcast can be overwhelming if the type of podcast episodes you create weekly don’t match your hosting style, personality, goals, or availability. In the second installment of Podcast Basics, we will delve into the different types of podcast episodes you can craft for your show and how to best utilize them to grow your expertise, deepen your connection with your audience, and avoid getting burned out. Types of Podcast Episodes:Solo PodcastsInterviewsPanelsRotating HostsRecorded...

Creating and maintaining a successful podcast goes beyond having the fanciest equipment or appealing to the latest trends. It's about knowing your "why" and getting your basics right. As we kickstart this year, I’m excited to share a series of podcast episodes on podcasting basics. In this first episode, we will dive deep into the importance of determining your podcast's why and set the foundation for a successful and impactful show. Understanding the Long-Term Impact of a PodcastYour Podcast...

Podcast marketing has evolved significantly in 2023, leaving many podcast marketers hesitant to make predictions for 2024. Instead of speculating on future trends, it's crucial to focus on the marketing advice that is no longer effective in the realm of podcasting. In this episode, we will discuss the top 10 marketing strategies to leave behind in 2024, providing context and insights to help you make informed decisions for your podcast. The importance of getting your podcast basics rightIf...

Your podcast's cover art is the first visual cue potential listeners encounter. It has the power to attract attention, stir curiosity, and convince people to click "play". Hence, having compelling podcast cover art is vital to your podcast's success. In an enlightening episode with our former guest Yesenia Bocanegra, a seasoned video podcast coach and former photographer, we unlocked the secrets of creating irresistible podcast cover art. Unmasking misconceptionsThere are many misconceptions...

Have you ever heard of the term "super podcast episodes?" If you're a small business owner, these episodes can be a game-changer for your podcast content strategy. They offer an invaluable avenue to address listeners' queries, build authority in your niche, and tap into your audience's interests strategically. In the latest podcast episode, "Super Podcast Episodes: What Are They and Why They Matter in content strategy," we dive deep into the world of super podcast episodes. This blog post...

If I were to ask you, ‘what do you think about when I mention podcast analytics?’ If your first answer was, well, obviously podcast downloads, well, you wouldn't be alone. Most podcasters think that way. But the reality is that podcast downloads don't share the whole story. When you've been podcasting for a while, it can feel like there's so much that you don't know about your audience. What is actually working? What isn't? And how to turn those listeners into paying customers or a...

Set yourself free from the chains of perfectionism and welcome the joy of creativity into your podcasting journey. In this week’s episode, you're in for a deep dive into the subject of perfectionism and its impact on content creators - especially those who run a podcast as a tool for their business. I open up about my personal struggles with perfectionism - read high work standards, laying bare the ego-driven nature of it. Together, we explore practical strategies to combat this roadblock,...

Are you tired of feeling nervous or unsure while recording your podcast? Are you often worried about tripping over your words or sounding too monotone and low energy? If so, you're not alone. These are common concerns for many podcasters. Fortunately, this episode’s covers the practical art of podcast scripting in a way you may not have heard talked about before. Using smart scripting to avoid podcast anxietyPodcast scripting not only ensures that you are well-prepared for your recording...

Podcasting is a powerful tool for reaching out to a wide audience and creating a strong online presence. As a podcaster, one of your primary goals tends to be to consistently increase your downloads, and improve your online visibility thanks to both new and existing listeners. This episode delves into the specifics of the curation of the listener’s journey, and how it can double your podcast downloads! Podcast preparation, optimization of podcast titles for organic searches, and creation of...

As a podcaster, your ultimate goal is to create engaging content that resonates with your audience. In an era where listener feedback is more accessible than ever before, it's essential to tap into this rich source of information to improve your content. In this episode, I break down how to use listener feedback effectively so that you’re not spinning your wheels unnecessarily, but more importantly, understand how you can use it in your marketing to increase your listener engagement! The...

As a podcaster, do you often wonder how to enhance your podcast's visibility on Google? In an era of rapidly evolving technology, the answer is at the heart of search engine optimization (SEO). It's no secret that Google loves rich, multimedia content. Thus, optimizing your podcasts for SEO is an absolute game-changer. Let's talk about how to do this effectively. When optimizing your podcasts for Google, it's vital to focus on two key aspects. Firstly, improve your page speed. Faster pages...

What is Podcast SEO? Are transcripts really helping Google and new listeners find my content? Should I do internal linking on my website? This week's episode comes in 2 parts as our SEO expert Sarah McDowell breaks down how podcasters can use and better understand Search Engine Optimization to get more eyeballs and ears on their content. Part 2 will be coming in later today! Resources mentioned in this episode:Let's work together to grow your podcast: https://bit.ly/PPodParty For the full...

Ever feel like you're lost in the noise of social media, and your podcast promo isn’t bringing in new listeners? Or worse, you publish content and it’s just… crickets? This episode is going to completely change the way you feel about social…as it takes you through the top reasons why your social media strategy might be falling flat and hands you practical tips on how to start seeing listener growth. Learn to navigate design, branding, and engagement in the crowded social media ecosystem, and...

The power of bilingual content in podcasting is immense. Not only does it allow creators to reach a broader audience, but it also provides an opportunity for listeners to connect on a deeper level with the content. In this podcast episode, we explore the fascinating world of Hispanic engagement and bilingual content creation in the podcasting industry with Yesenia Bocanegra, a bilingual podcaster and video coach. Yesenia shares her inspiring journey of creating two podcasts, Focus in Bloom...

Should podcasters ‘fake it until they’ve made it’?Do you subscribe to the “fake it till you make it” philosophy? In the podcasting industry, this mindset might actually limit your growth. As an experienced podcasting consultant, I want to challenge this belief and explore the potential setbacks it may bring. Imposter syndrome is a common struggle among podcasters. Embracing the “fake it till you make it” approach can inadvertently intensify these feelings. Instead of appreciating your...