Episodes
This week we dive into all the marketing headlines you care about. A new better, faster, stronger Facebook desktop experience is rolling out. Dark Mode is here (Do you really care? Does anyone use dark mode?) on Quora and Facebook. Pinterest and Shopify team up to take down Amazon. TikTok joins the club of product people copying Snap. JD and Paul feel like terrible sons for underspending on Mother's Day. Sorry Mom!
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Published 05/15/20
Special guest alert! Joe Martinez from Clix Marketing joins us to talk about the Etsy boom, Amazon's copy cat business, Facebook placement tactics, and he successfully sneaks in a plug for his YouTube channel. Best of all, I mistakenly say "YouTube" instead of "Instagram" at some point in the episode...can you find it? Listen Now!
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Published 05/08/20
What's going on this week? Atlas Shrugged book reviews meets Google Ads advertiser disclosures as Paul Wicker of TapClicks (you read that right) and JD Prater of Quora discuss the latest headlines in marketing. CVS launches a new ad network, NBC hopes to make TV shoppable, and Twitter is being overrun by video game Tweets. Listen now!
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Published 04/29/20
This week Paul Wicker of AdStage and JD Prater of Quora discuss the brand new, very new, totally redesigned, and absolutely new, Quora SuperNew Ads UI. (You'll have to listen to get the joke) Reddit introduces new political ad regulations, Google and Facebook are about to have their first down quarters (in terms of revenue growth) ever, Amazon introduces product-targeted display ads, and BMW shifts (pun!) budget from live sports to eSports. Listen now!
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Published 04/21/20
A week late but still just as exciting! Listen in as JD of Quora and Paul of AdStage talk about work-from-home, #passiveincome strategies, and all the latest headlines from Facebook, Google, Quora and more. Listen now!
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Published 04/17/20
Is there anything to talk about other than COVID-19!? Listen as Paul Wicker (@wickerpedia) and JD Prater (@JDPrater) share their views on the marketing and economic impact of the pandemic. Our hosts also dig up the few non-COVID-19 marketing headlines they could find. Listen now!
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Published 03/31/20
They met on Twitter a mere week ago and now these two marketing pros sit down in their home offices to talk WFH tips (or lack thereof), coffee, gin, and what exactly "strategy" people do at big agencies. Fun fact, Keith has worked at four of the five major agency holding companies and worked with some of the largest brands in the world. Join Paul Wicker of AdStage and Keith Stoeckeler of MKTG as they nerd out about marketing and life!
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Published 03/26/20
Etsy adds mandatory advertising fee for sellers, LinkedIn goes live with Conversation Ads, eMarketer drops the advertising forecast due to COVID19, and more! Most importantly Baby Jude makes his first #ppcshow appearance. 👶Listen now!
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Published 03/23/20
In today's interview Paul sits down with Garrett Mehrguth from Directive. They discuss how to get quickly get educated on SEO, reasons to reallocate midfunnel spend to top/bottom funnel, and how Garrett approaches client reporting. In a turn of events only marketers will find remotely interesting... they discover they share the same MarTech stack! Listen now:
Sign up with Directive's Institute to learn SEO and get 4 free lessons today!
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Published 03/18/20
Happy Friday the 13th! Live from their respective home offices, Paul Wicker of AdStage and JD Prater of Quora discuss the latest headlines in AdTech while comparing WFH tips. Reddit launches a new promoted trends ad unit, Google introduces some next level demographic reporting/attribution for Conversion Values and a whole lot more! Best of all, JD closes the show with an inspiring, patriotic speech! NOT ON MY WATCH, CORONAVIRUS!
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Published 03/13/20
Cornonavirus impacts everything! Tech events get canceled, travel budgets cut, and everyone in silicon valley has been told to WFH. In other news, Twitter launches their version of stories called "Fleets" and the Twitter CEO, Jack Dorsey, may get the boot. 👢We debate the most overhyped trends in tech and Paul sneaks in some sound effects.
Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the marketing headlines for the week.
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Published 03/10/20
In the first of our "Between Two Marketers" interview series, Paul sits down with Harry Hawk from Birdeye. Harry explains how he improved revenue by 4x by switching Facebook and Google AI to run off of Salesforce deep funnel conversions. Harry gets into the nitty gritty and shows you why AI should be your best friend. Listen now!
Learn more in Harry's blog post: https://birdeye.com/blog/why-performance-marketers-need-to-embrace-machine-learning-optimization/
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Published 03/06/20
Join us for episode 200 🔥 and listen in as Paul Wicker of AdStage and JD Prater of Quora dig into issues affecting marketers. From canceled conferences due to the Cornona virus to Tik Toks latest growth numbers we cover all things marketing!
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Published 02/29/20
Google is changing up their agency partner program, Amazon Ads and Amazon Twitch are booming, Bloomberg spends more on marketing than all other candidate combined, TikTik adds a watch warning, Shopify joins Libra, Twitter acquires a stories company, and more!
Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the marketing headlines for the week.
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Published 02/21/20
Happy Valentine's Day marketing lovers! This week we cover the new social video platform, Byte. What's App breaks 2 billion users. LinkedIn shuts down part of their product. Amazon sues the Pentagon and more!
Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the headlines for the week.
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Published 02/14/20
Ad Tech Revenue Roundup Part 2! Twitter, Snap, and Pinterest all released earnings. The Linkedin CEO is gone. Facebook is getting out of parts of their audience network and more! Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the headlines for the week. Also, a nice easter egg for those who survive the full episode. 🥚
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Published 02/07/20
Revenue Roundup Part 1! Apple, Microsoft, Amazon and Facebook release their quarterly numbers and Paul Wicker of AdStage and JD Prater of Quora dig in. Also, welcome to the #postfacts world we live in where I can invent January 35th.
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Published 02/01/20
This week Paul Wicker of AdStage and JD Prater of Quora talk about influencer marketing, chocolate rain, Google's search results' backpedal, Pinterest, Etsy and more. Listen no1
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Published 01/28/20
This week Paul Wicker of AdStage and JD Prater of Quora breakdown the top headlines in marketing. TikTok ad revenues are through the roof, Facebook backpedals from placing ads on WhatsApp, Chrome hops on the cookie blocking bandwagon, Instagram brings DMs to desktop and more.
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Published 01/17/20
Listen in as JD Prater of Quora and Paul Wicker of AdStage cover the latest headlines in paid marketing. Apologies in advance... JD was onsite in our AdStage "studio" but it STILL took us 10 minutes to get the audio figured out...hang in there!
We talk about TikTok's cash grab, Twitter's updates / new ad unit, Spotify going big on podcasts, and a whole lot more. Listen now!
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Published 01/10/20
Welcome to the New Year and the exciting marketing headlines it will bring! Will TikTok be a real thing? Will the Google and Facebook monopolies get broken up? Can I finally get a VR headset that doesn't suck?! We'll find out in 2020 but for now, listen in as we dig into the December headlines with our friend from Hanapin Marketing, Emma Franks.
FWIW, I'm calling it season four since I started the podcast 4-ish years ago! Sit back and enjoy the headlines from the past few weeks!
Published 01/04/20
Why, hello there stranger! JD Prater of Quora and Paul Wicker of AdStage are back with the marketing wins and fails of 2019. Find out if JD ever learned to surf, if Paul got a haircut, and what big paid marketing trends of 2019 were winners and losers. Video? Messenger? TikTok? We weigh in on all of them and more!
Published 12/18/19
This episode JD Prater of Quora and Paul Wicker of AdStage answer listener questions about the world of Reporting on Paid Ads and Quora Ads.
Published 10/16/19
This week Paul Wicker of AdStage and JD Prater of Quora cover surfing, birthdays, and oh yeah... some marketing headlines. The Facebook conversion pixel was down, Instagram restricts diet ads, more targeting options from Microsoft, YouTube adds Masthead ads to YouTube TV, and more! Listen in now!
Published 09/23/19