In this special Halloween bonus episode, Sean sits down with Emma Stratton, founder of Punchy and author of the best-selling book Make It Punchy, for an insightful conversation on powerful messaging and product marketing. Get a sneak peek of what’s to come at the upcoming Product Marketing Alliance Summit in London on December 4th-5th, where Sean and Emma will unpack pathways to PMM leadership, alongside industry icons like Tamara Grominksy and April Dunford.. Tune in as Emma shares the secrets behind her acclaimed VBF (Value, Benefits, Features) rule, plus the surprising power of focused startup messaging. Whether you're a seasoned product marketer or aspiring for the CMO role, this episode is packed with actionable tips, practical frameworks, and insights that will help you stand out from the crowd. Listen now, and don't forget to use code SPEAKER20 for 20% off your PMA Summit tickets!