It's all in your mind. (Actually, your customer's mind.)
If you're a copywriter and not particularly interested in the brain and what makes people tick, you shouldn't be a copywriter! I'm so excited that Geoff has launched this podcast. If this first episode is any indication, I'll be an avid listener for a long time. I've always maintained that context is key when it comes to copy, and I'm thrilled to see that substantiated here, but I've never before heard about certain words activating the brain. What a dopamine hit! This first episode is worth more than one listen!Read full review »
AKaccount via Apple Podcasts · United States of America · 10/05/20
More reviews of The Psychology of Copywriting
Geoff does an outstanding job and is an expert his discipline. Highly recommend
Daviddjaryang via Apple Podcasts · United States of America · 09/28/21
Geoff’s format is excellent and provides a really interesting mix of topics, useful tips and plenty of points for further thinking. I listen to a lot of podcasts, but few as much as this one. Packed full of value and highly recommended!
BenF86 via Apple Podcasts · Great Britain · 05/07/21
And not only on copywriting. Some of the guests go beyond the realm of writing to provide practical, simple to follow, advice. This has been my new go-to listen on runs. Well done, Geoff!
Beejou87 via Apple Podcasts · United States of America · 10/01/21
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