Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one’s intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you’ve discovered your purpose, daily tasks become easier, and business decisions are made with clarity and confidence.
The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand.
Your host, Amy Austin, is a...
Brand confidence is the result of clarity and consistency.
In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113.
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Published 08/22/22
If you do a quick search on the power of consistency, you'll find articles about business, habit building, recruitment, personal success, and customer services - just to name a few. I'm going to add marketing and branding to the list.
Clarity paired with consistency are two important elements of...
Published 07/30/22