Showing up authentically in your dental practice might be the missing piece in your success.  But, how do you do this? And most importantly, how do you curate a patient experience that gets you loyal customers? On today's Raving Patients Podcast episode, we've got Shawn Zajas ready to share his groundbreaking tactics that are changing the dental marketing game. Raised in a dental supply family, Shawn, a successful entrepreneur is the brains behind Zana, an innovative electric toothbrush company with a loyalty program business model that’s all about taking the patient experience to the next level. Shawn introduces Zana’s "Care Beyond the Chair," a program turning patient loyalty on its head through the delivery of electric toothbrushes to your dental practice’s star patients. And the insights don’t stop there. Shawn also shares some dos and don’ts on dental marketing and branding, the importance of authenticity and differentiation, and where innovation is going in the dental industry. Ready to elevate your practice? Join us in this value-packed conversation with Shawn. It's time to redefine patient care and make your practice unforgettable. Tune in! Key Takeaways: Introduction (00:00) Meet Shawn Zajas (00:54) What is Zana? (03:39) Why patient experience is crucial (08:40) Common branding and marketing challenges for dental practices (14:24) How innovation is stifling in dentistry (20:05) How Shawn entered the electric toothbrush business (22:05) Quick Q&A (29:35) Additional Resources: Connect with Zana & Shawn Zajas: Instagram: https://www.instagram.com/zanadental Facebook: https://www.facebook.com/zanadental YouTube: https://www.youtube.com/channel/UCR9pmgeQAId9smnzWcwEUuw Website: https://myzana.com/ — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!