Are you looking for ways to enhance your dental practice?  According to my guest in this episode, “If your practice is not growing, it's dying.” In the ever-evolving world of dentistry, staying ahead requires not just clinical expertise, but also innovative practice management strategies.  Here to kick off the seventh season of The Raving Patients Podcast is Sheena Hinson a dental business development and marketing strategist and practice growth consultant at Uplevel Practice Solutions.  Sheena brings a fresh perspective on what it means to run a successful dental practice in today's competitive environment. We discuss the concept of “ethical profitability”, and how you can implement it to benefit both your patients and your bottom line. You'll also discover how leveraging the unique strengths of each team member can transform the efficiency and morale of your practice. Plus, we touch on strategies for empowering your staff, fostering a thriving office culture, and the importance of strategic branding and marketing in setting your practice apart. Don't miss this opportunity to reshape the way you think about your dental practice. Tune in, gain invaluable insights, and start implementing these transformative strategies today.  Key Takeaways: Introduction (00:00) Meet Sheena Hinson RDH & Her Role in Dentistry (02:13) Future of Dentistry and Collaboration (03:42) Optimizing Human Capital in Practices (10:54) Ethical Profitability and Patient Care (18:32) Investments vs. Expenses in Marketing (25:36) Importance of Understanding & Communicating Practice Numbers (31:10) Quick Q&A (33:04)   Additional Resources: Connect with Sheena:  LinkedIn: https://www.linkedin.com/in/sheenahinsonrdh/ Facebook: https://www.facebook.com/SheenaHinsonRDH Instagram: https://www.instagram.com/sheenalyn_rdh/ Website: https://www.uplevelpracticesolutions.com/ — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/  This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!