Dentists often find content creation both time-consuming and intimidating, as it can seem quite out of their wheelhouse. But content marketing is not just for the savvy digital marketers. If done the right way, this powerful tool can help dentists create deeper and more trusting relationships with both existing and potential patients. So, how can you use content creation to attract new patients and grow your practice? I have the perfect guest to answer this. I am joined by Melanie Deziel, an author, keynote speaker, and award-winning branded content creator who has helped countless businesses unlock their creative potential. Her credentials include innovative work at the New York Times and Time Inc. In this episode, Melanie unpacks how tailored content can help dental practices attract new patients and build trust in an increasingly skeptical consumer environment. She explains why content is important, how to generate content ideas, and how to find time to create. We also talk about optimizing your Google Business Profile, selecting the right social media platforms for a targeted audience, and engaging patients with various content formats. Whether you're new to content creation or looking to refine your approach, you don’t want to miss this episode. Tune in to learn from one of the best in the business and start applying these expert strategies in your dental practice marketing today. PS. Use code RAVING at http://melaniedeziel.com/store to save 20% on any of the digital resources for helping you create better content, including The Content Fuel Framework Workbook, which has prompts and activities to help you generate 1000+ original content ideas! — Key Takeaways: Intro (00:00) Melanie’s Background and Career Journey (01:03) Importance of Content in a Dental Practice (04:56) Choosing the Right Social Media Platforms (06:44) Content as a Trust-Building Tool (13:34) Engaging Content Formats (17:49) Creating Content Ideas for Dental Practices (21:14) Tips for Optimizing Your Google Business Profile (24:12) Lightning Round Q&A With Melanie (32:27) — Additional Resources: Visit Melanie’s website: https://www.melaniedeziel.com/  Connect with Melanie Deziel: LinkedIn: http://linkedin.com/in/melaniedeziel Instagram: http://instagram.com/meldeziel Twitter: http://twitter.com/mdeziel Threads: http://threads.net/meldeziel — Learn about the upcoming Supercharge Your Dental Practice 2-day event in September: https://superchargeyourdentalpractice.com/ Use code RAVING to save $100 on registration. — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!