Are your aligner treatments really boosting your practice’s profitability, or just creating more headaches? There’s a right and wrong way to approach certain cases, and GPs aren’t necessarily equipped to take them all, despite what most aligner companies like to advertise. In this episode, I sit down with Lou Chmura, founder of Egghead Orthodontics and Ortho Mastery Advisors, and an orthodontic expert with over 35 years of clinical practice experience.  Lou sold his practice in 2022 and now dedicates his time to teaching and consulting, helping dentists and orthodontists incorporate technology for improving patient outcomes. With deep expertise in both orthodontics and general dentistry, Lou possesses a unique POV on integrating orthodontic treatments into a general practice successfully. We chat about a big issue with aligner treatments: the misleading nature of their ads that promise increased production but fail to address the importance of completing cases efficiently.  Additionally, Lou brings up how you can set your aligner cases up for success all the way to completion, which involves thorough diagnosis and proper case staging, from IPR to monitoring techniques. He also shares the hidden costs in aligner treatments and introduces the concept of hybrid cases for more complex scenarios. If you’re ready to maximize your practice’s success with aligners, don't miss Lou's tips on mitigating the challenges you may face. — Key Takeaways: Introduction (00:00) Meet Lou Chmura & how he helps practices with ortho treatments (01:28) Why aligner advertisements misleading (04:59) What does it take to be more efficient with orthodontic treatments? (09:03) What GPs should focus on when setting up orthodontic cases (15:51) Ensuring proper case selection (21:00) Final thoughts & lightning round Q&A with Lou (26:22) — Connect with Dr. Lou Chmurra on Instagram.  — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!