In this episode, we have Mr. Shahin Riaz, Head of Product Management (eCommerce) at eXtra, to discuss the current state as well as the future of personalization in consumer electronics retail and beyond. How can retailers personalize across different stages of the customer lifecycle - from exploration all the way to loyalty? What are some challenges that hinder personalization programs? When does personalization become invasive? What role will AI and Machine Learning play as the retail industry continues its evolution? Get answers to these questions and a lot more in this insightful episode.