In this episode, we have Mr. Shahin Riaz, Head of Product Management (eCommerce) at eXtra, to discuss the current state as well as the future of personalization in consumer electronics retail and beyond. How can retailers personalize across different stages of the customer lifecycle - from exploration all the way to loyalty? What are some challenges that hinder personalization programs? When does personalization become invasive? What role will AI and Machine Learning play as the retail...

In this episode, we have Mr. Shahin Riaz, Head of Product Management (eCommerce) at eXtra, to discuss the current state as well as the future of personalization in consumer electronics retail and beyond. How can retailers personalize across different stages of the customer lifecycle - from exploration all the way to loyalty? What are some challenges that hinder personalization programs? When does personalization become invasive? What role will AI and Machine Learning play as the retail...

According to Forrester, 89% of digital businesses are investing in personalization. But only 40% of consumers say that the information they get from brands is relevant to their tastes and interests. These numbers indicate that retailers need to do more to deliver personalized experiences. Understanding the fundamentals of commerce personalization and having the right strategy in place will be important to stay ahead of rising customer expectations and maximize ROI from tech investments....