The world of digital marketing is vast and complex, making it challenging for even the most seasoned business owners to master. With topics like ‘attribution models’, ‘ROI’, ‘KPIs’ and more, being debated by experts every day, there are no straight-forward answers for business owners looking to tap into digital marketing.  Luckily, nowadays business owners can leverage an abundance of technology as well as access to top talent from around the world to help them track, monitor and make sense of it all.  In this episode Ben Shipley, Chief Growth Officer at Trust the Process chats with John McGowan, Founder and Managing Director of Attribution Digital, to explore how business owners can: Attribute leads to channels Monitor diminishing returns on your marketing channels Measure metrics for success Understand the ‘dark side’ of setting KPIs for your team. John also shares his top picks for reliable resources you can leverage to learn more about digital marketing and stay on top of the latest trends and best practices.  Connect with Us:  Instagram: @trusttprocess LinkedIn: www.linkedin.com/company/trust-the-process Website: www.trusttheprocess.com.au Learn more about John McGowan and Attribution Digital here: https://attd.co/