When it comes to business growth, what comes to mind first? Do you immediately think of strategies, compelling content, and persuasive selling techniques? Or do you consider the critical components of a successful team, efficient processes, and insightful analytics? While that’s all part of the business growth puzzle, get ready to be inspired, as our next podcast guest shares a layer of wisdom that will take your business growth journey beyond! Meet Laura Piccardi, Founder of Uppy, an organisation dedicated to empowering business owners and professionals through impactful programs and talks. Laura's entrepreneurial journey has been a rollercoaster ride - from watching her thriving gym business burn to the ground in devastating fire, to emerging stronger than ever by creating Uppy. Laura’s mastered the art of conquering challenges, seizing opportunities, and learning invaluable lessons along the way. In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, and special guest Laura Piccardi discuss the power of leveraging authenticity to attract best-fit customers, and how understanding the intricacies of customers will effortlessly nurture them through the buyer's journey. In this episode:  Discover why authenticity is core if you want to attract more, right-fit customers Uncover how to know your audience - and let them tell you what they want! Unpack a different way of looking at sales process - less steps, more transitions Learn how social-decision making is influencing the way your buyers are making purchases.  Connect with Us:  Instagram: @trusttprocess LinkedIn: www.linkedin.com/company/trust-the-process Website: www.trusttheprocess.com.au Learn more about Laura Piccardi and Uppy here: https://uppy.com.au/