No sales, no success - that's the harsh reality for any business, no matter how amazing their products or services are. Yet, understanding how to ‘sell’ and what drives a sales team to perform can be complex for even the most experienced.  That is, unless you’ve mastered one thing: MINDSET.  In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Charmaine Keegan, Director of Smarter Selling. Charmaine is an undisputed expert in the field of sales training with her unique approach which prioritises ‘mindset’ in helping sales professionals achieve remarkable results. Uncover how sales leaders are putting their team's success in jeopardy and learn how to break the cycle with powerful language tricks. Explore how outdated sales ideals are holding sales teams back and discover the key steps every company needs to take to move forward. Stop selling and start listening! Discover why adopting this mindset is essential for salespeople looking to truly connect with their customers. Master the communication skills needed to succeed in sales and gain invaluable insights into how to connect with your audience like a pro. Connect with Us:  Instagram: @trusttprocess LinkedIn: www.linkedin.com/company/trust-the-process Website: www.trusttheprocess.com.au Learn more about Charmaine Keegan and Smarter Selling here:  https://www.smarterselling.com.au/