Master your marketing, unlock business growth - this is the ultimate goal business owners looking to scale.  Yet building a well-oiled marketing strategy is complex, even for the most experienced business owners. Finding the right talent, selecting the best tools, defining metrics for success and allocating budgets to the most profitable channels, are all essential elements of a successful marketing strategy that can be challenging to tackle. That's why we've brought in special guest Anna Espina, Founder of The Musse Collective marketing agency and Marketing Manager at Trust the Process. For over a decade Anna has been marketing at leading companies across Europe, Australia and South America, and has been a passionate advocate for “Marketing for Good” working with ethical and values-aligned clients.  Join host Ben Shipley, Chief Growth Officer at Trust the Process, and Anna as they discuss how to overcome the challenges of building a successful marketing strategy to unlock business growth. Build a rock-solid marketing strategy with expert guidance on the essential building blocks you need. Discover the key to connecting with your audience and crafting a brand message that resonates. Hear how to gain a competitive edge with the right skills and expertise in your team. Uncover the powerful insights and metrics that drive growth. If you are a business owner looking to optimise and maximise your growth strategy, this episode is for you!  Connect with Us:  Instagram: @trusttprocess LinkedIn: www.linkedin.com/company/trust-the-process Website: www.trusttheprocess.com.au Learn more about Anna Espina here: https://www.linkedin.com/in/anna-espina