In a world where we have an abundance of data at our fingertips, marketers and business owners face the challenge of making sense of this data to drive better results and maximise their return on marketing spend. Join us in this episode of The Rev Up where we chat with Jim Gianoglio, Director of Marketing Analytics at Bounteous, about the power and limitations of data in marketing, plus much more! Key Takeaways:  Discover the limitations of traditional attribution models and explore alternative approaches that yield more reliable results. Explore the evolving landscape of marketing tools specifically tailored for small businesses, empowering you to stay ahead of the competition. Learn how to effectively navigate the challenges of scaling your marketing teams, including insights on which roles to prioritize when expanding your team. Uncover the power of human marketing and the importance of building genuine connections with your audience in an automated world. Connect with Us:  Instagram: @trusttprocess LinkedIn: www.linkedin.com/company/trust-the-process Website: www.trusttheprocess.com.au Learn more about Jim Gianoglio here: https://www.linkedin.com/in/jimgianoglio/