Sales is undergoing a seismic shift, where the path to success is no longer about merely assembling a skilled team and connecting with your audience. In today's dynamic landscape, the possibilities for enhancing team efficiency and skyrocketing performance are boundless.  Join Ben Shipley, Chief Growth Officer at Trust the Process, as a special guest on the latest episode Charles Cormier’s CEO Wisdom Podcast, to dive into the world of sales AI, product, outsourced teams and more. Discover the art of product differentiation: Why you CAN sell ice to eskimos.  Learn the significance of AI integration in sales processes, including voice commands, chatbots, and more. Unpack the evolving landscape of business process outsourcing and how to adapt to technological advancements. Connect with Us:  Instagram: @trusttprocess LinkedIn: www.linkedin.com/company/trust-the-process Website: www.trusttheprocess.com.au Learn more about Charles Cormier’s CEO Wisdom Podcast here: https://www.youtube.com/@charlesnsystems