Became a Master of the Close: https://masteroftheclose.com What if you could revolutionize your business strategy and optimize your pricing like never before? Join us as we unlock the groundbreaking world of "hypernomics" with Doug Howarth. Go deeper down the rabbit hole: https://linktr.ee/ryan_hanley Connect with Doug Howarth Hypernomics: https://hypernomics.com/Website: https://www.doughowarth.com/Doug Howarth is a seasoned executive who has redefined traditional economic models. With an illustrious career at NASA, United Technologies, Lockheed, and Raytheon, Doug shares how his innovative approach adds a third dimension to the classic supply and demand model, providing a fresh lens for understanding market dynamics and maximizing profit margins. Dive deep into the nuances of hypernomics as we contrast it with conventional economic theories. Discover how multi-dimensional models can offer a more comprehensive view of market behaviors, from choosing electric cars based on features like horsepower and range to identifying overpriced or underpriced products.  Learn from real-world examples, such as technology's evolution and innovation's role in reducing costs over time. Doug's insights reveal the limitations of traditional models and the transformative potential of hypernomics in today's complex markets. Navigate the emotional landscape of stock market investments with Doug as he draws parallels between the current AI hype and the late 90s internet boom. Understand the importance of systematic frameworks and mental models to avoid common investment pitfalls.  Explore the fascinating intersection between nature and economics, drawing lessons from the collective behaviors of ants and penguins. This episode challenges conventional economic theories and emphasizes the importance of integrating complex variables to better understand and optimize market behavior.  Tune in for a mind-expanding conversation that will inspire you to rethink economics with Doug Howard's pioneering approach