In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Wes Bush, founder & CEO of ProductLed, who shares his thoughts on product led scale. "PLG is going to become the de facto go to market motion that powers SaaS companies of the future, whether you like it or not, it's just everything's going that way. And so with that said, what I want to kind of emphasize is product led growth isn't the be all end all when it comes to actually building a product led business - it's actually just half of the story." Wes shares: - How they've helped their customers generate over a billion dollars of product led revenue - AI's impact on PLG - His most controversial PLG opinion  - How to turn what you do best into generating new business - Ying & Yang: Why product led growth and being a product led organisation need to go hand in hand - Why challenging your boss can be key to team alignment - A sneak peek into his #SaaStockUSA session, including the nine core components that every founder needs to implement into their business  and more!