In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Ev Kontsevoy, CEO of Teleport, as he shares how to decide which baby to kill... "We never make obviously bad decisions. Every single decision seems rational in the moment. But there is like a certain trend - and the one thing that keeps biting me is ignoring complexity for too long. Eventually I self correct, and I just realised 'hey, the business is getting more complicated, the product is getting more complicated, the way we sell is getting more complicated.' And every time I kind of catch myself, like, I should have thought about this six months ago, now it's too complicated. So letting complexity creep in is just awful. Just don't do that." Ev shares: - Mailgun.com and the beginning of the cloud revolution - Creating a bubble for yourself: diving into internal and external motivators - Coding in a cave: building pieces of software that replace an entire part of an organisation - The year of two growing products - Evaluating total addressable market and the cost of building & maintaining: The trigger event that took the company to a one-product band - The positive randomness that helped Ev get to where he is and more!