In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Jake Dunlap, CEO of Skaled, who shares the innovations in sales required to hit your goals. "Relevancy cuts through the noise. That is the only way to be successful - that is it, it is singular. If your team and your organisation cannot send relevant messages, whether it's via video, whether it's via LinkedIn, voice-note, whether it's email or call, you will not generate meetings. So that's where the human comes in." Jake shares: - The most important thing that CEOs should be doing *right now* - The core component of hitting outbound targets - Modern sales processes and the vecs concept: vetted, educated, cold and self service - Relevancy vs personalisation, and the *only* way to win - Meeting the modern customer where they stand- 40% of buyers would like the option to self service buy at 2030, where do sales reps fit in? and more!