A company is essentially two things: a group of people and a collection of decisions. How those people make these decisions is the art of running a business (37signals). We make decisions every single day, it’s what often dictates the direction of a business. Some decisions work out and some don’t. Some are quick to make and some tough to call. You’ll never be able to consider every single piece of data, analysis or consequence when making a decision - sometimes a decision has to be made from the gut. Legendary founder, Jason Fried is joined by SaaStock’s CEO, Alex Theuma, to share his decision making philosophy and answer some of the biggest questions founders face today.