In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Eoin Bara, CEO of Tipple, who shares how Tipple won five billion dollar customers in its first year of operation. "There's a lot of SaaS companies that do one thing, and I think there is a trend in the market towards consolidation. So if you look at, like, employer records and HRIS systems benefits tools, right, I think there's going to be consolidation of those into one tool. You know, we look at Revolut now doing expenses, you know, you look at offering other products, that's going to be the thing. It's 1. finding the thing that's going to be the killer feature that brings the customers in the cutting through the noise of marketing and like getting to your target customer, then it's going to market getting scale." Eoin shares: - His journey from being a UX designer working with the likes of Goldman Sachs, Vodafone, like Aer Lingus, to 'starting a side hustle' now known as Tipple - How fond memories of his childhood in Tullamore influenced an expression in booze - How building infrastructure for the alcohol industry led to winning the RFP and getting their first billion-dollar customer - The aftermath of winning the SaaStock 2023 Pitch Competition; "inbound from VC's just went nuts" - Their strategy for winning customers; including market education and balancing inbound & outbound and more.