GTM 100: GTMnow, Building a Media Brand on Top of GTMfund - Listen

GTM 100: GTMnow, Building a Media Brand on Top of GTMfund

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Description

In this milestone 100th episode, Scott is joined by Sophie Buonassisi, VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand's growth. Sophie leads media, marketing and community across the fund and the media company. Discussed in this Episode:The evolution of GTMfund's media strategy to multi-channel brand.Insights on building a profitable media company within a venture capital firm.Key metrics and growth strategies for the GTMnow brand and assets.Lessons lear...

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