GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn

GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson

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Description

Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.Discussed in this Episode:Building demand and an audience before creating...

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