Highlights From Episode 10 - The SEO Mad Scientist: The episode explores the impact of AI-generated content on Google Business Profile (GBP) rankings, highlighting a test where AI-created landing page content significantly influenced local SEO performance.A detailed analysis reveals the role of competitor parity and domain changes in SEO strategies, showing how these factors affect rankings and the importance of content structure and headings.The findings emphasize actionable insights and tips, including optimizing content beyond competitor metrics, understanding the importance of organic and local SEO alignment, and the impact of on-page updates on search engine visibility. Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/ 🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/ 🛠️ Tools We Used in Testing: Local Viking: https://localviking.com/ SERPResults: https://serpresults.com/ Products Discussed: On-page SEO: https://web20ranker.com/perfect-on-page-seo/ SEO Discussion: Mike Milas 0:00 Test introduction  01:00 Impact of AI-generated content tests 02:20 Effects of keyword-targeted content  03:40 Increasing competitor parity metrics 04:42 Heading changes on SEO rankings 06:58 Ranking impact of changing the domain 10:45 Organic rankings impact on local rankings 14:07 Considerations for Competitor Parity