🔬 Read the Full Test: https://web20ranker.com/seo-test/how-strong-is-the-impact-of-citations-and-signals-in-map-rankings/ 🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/ 🛠️ Tools We Used in Testing: Local Viking: https://localviking.com/ SERPResults: https://serpresults.com/ Products Discussed... Custom Signals: https://web20ranker.com/custom-link-building/ Welcome to the SEO Mad Scientist podcast, where we dive deep into testing SEO theories so you don't have to! In this episode, Mike dives into our latest test to uncover "How effective is landing page optimization for your GBP listings?" Discover how we set up our test website, analyze GeoGrid data, and see the impact of on-page optimization on local SEO rankings. Mike also explores the role of AI-generated content, the correlation between brand terms and rankings, and the influence of small business-related keywords. 00:00 Introduction and Lack of Major Updates 01:28 The Importance of Single Variable Tests 03:18 The Impact of On-Page and Listing Optimization 06:03 The Value of Proper Optimization and Branding for Listings 08:21 The Effectiveness of Custom Signals 11:06 The Changing Landscape of SEO