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Omobono
The Seven Deadly Sins of B2B Marketing
The Seven Deadly Sins of B2B Marketing is a provocative podcast that celebrates innovative marketers and is brought to you by creative and technology agency Omobono.
In each episode, a senior B2B marketer discusses the deadly marketing sins that most appall them and how they have learnt to avoid them. Discover what campaigns they envy, what constitutes greed and what makes for slothful marketing in this intriguing series
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Recent Episodes
Kate Owen, Director of Strategic Client Marketing & Industries at Capita, and Sins host Simon McEvoy, Head of Strategy at Omobono, discuss the sins of modern marketing that need to be addressed. Topics include being too proud to use customer insight, being slothful so that marketing is done...
Published 01/14/20
Published 01/14/20
Amie Stankiste, Senior Director – Global Marketing at S&P Global Market Intelligence and Sins host Simon McEvoy, Head of Strategy at Omobono, talk through the sins of modern marketing that annoy them, touching on the topics of data analytics for lead gen, the leeway for creativity in...
Published 12/16/19
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