Building (and Implementing!) an Annual Marketing Calendar, Part 3: Creating the Calendar
Description
You've assessed your resources with the Check-up Checklist, you've anticipated your busy months by mapping your Proposal Peaks, now it’s time for the best part: Creating the Calendar! In Part 3 of our 2022 kick-off series, Wendy Simmons and Allison Tivnon dive into the organization and execution of your annual marketing calendar. Spoiler alert! Even in the digital age, sticky notes are still a marketer's favorite tool. And with your priorities organized, you're ready to conquer the new year!
The Progressive Design-Build (PDB) delivery method has been growing in popularity since it was introduced in the 90s. With more public agencies opting for "best value" over "low bid" for certain types of projects, PDB has become a go-to tool for state agencies, hospitals, K-12, and higher...
Published 07/10/24
We can thank Toyota for many innovations including honing LEAN process and establishing the "A3" approach to problem-solving. A3's structured way of presenting information concisely now shows up across all industries -- including AEC. Over the last two decades, the A3 proposal format has grown in...
Published 06/26/24