Building (and Implementing!) an Annual Marketing Calendar, Part 1: Check-up Checklist
Description
We're kicking off 2022 with a series of three podcasts, each to help you organize your marketing efforts for the new year! In Part 1, Wendy Simmons and Allison Tivnon discuss a key first step: the Check-up Checklist. Use this process to assess the current state of your marketing department. Where are you succeeding? Where can you improve? The checklist offers a high-level view of your teams' skills, capabilities, and needs, while also serving up action items you can tackle once you're caught up on proposal work. Download the checklist here.
The Progressive Design-Build (PDB) delivery method has been growing in popularity since it was introduced in the 90s. With more public agencies opting for "best value" over "low bid" for certain types of projects, PDB has become a go-to tool for state agencies, hospitals, K-12, and higher...
Published 07/10/24
We can thank Toyota for many innovations including honing LEAN process and establishing the "A3" approach to problem-solving. A3's structured way of presenting information concisely now shows up across all industries -- including AEC. Over the last two decades, the A3 proposal format has grown in...
Published 06/26/24