We've talked about social media before, but since it's an ever-evolving communication tool we're revisiting the topic with a focus on the nitty gritty of managing your firm's social presence. To start, what do you look for in assessing your firm's current approach and what are current best practices for honing your future strategy? Understanding what your target audience is interested in and serving up that content in various forms is one surefire way to build engagement and your firm's digital brand.  In Episode 49 of The Shortlist, Grace Takehara and Becky Ellison (aka Middle of Six's social media masterminds) share their experience and tips for focusing on the most effective elements of social media to make the process less stressful, more successful, and much more satisfying. CPSM CEU Credits: 0.5 | Domain: 5