In the AEC industry, Marketing and Business Development activities are tightly linked. Since marketing plans implement the business and sales goals of the company, a successful execution of strategy demands that marketing and  "BD" are in alignment and constantly communicating.  In Episode 50 of The Shortlist, Middle of Six Principals Wendy Simmons, Melissa Richey, and Allison Tivnon discuss how these two critical business building areas interact and define their bodies of work within a firm. Our conversation will equip you with a deeper understanding of the responsibilities and strengths of each group to help build the foundation of a supportive, strategic, and satisfying work environment for both Marketing and BD.  CPSM CEU Credits: 0.5 | Domain: 3