It’s going to be very hard for you to find a job. These were the words of my advisor when I went to the unemployment office after having been fired twice in a short period of time. I kept applying for positions I thought were a perfect fit but never got a reply. My hopes were down. I was also still feeling the pain from my chronic illness, and the thought of working a full-time job scared me.  When I read that the unemployment office helps people start their own business, I saw it as my chance. I quickly created a business plan for selling Icelandic design online and did a three week start up course where I learned all the basics of setting up a business in Switzerland. But when I ended the course, I started doubting my own idea.  Seven years have passed since then, and (spoiler!) I haven’t gone on to build an Icelandic design trading empire. I have done something better: I found my passion, entered my zone of genius and become a top female business coach.  In this episode of the Sigrun Show, I share how I finally found my calling and started scaling my business to multiple seven figures, and the roadblocks and successes I experienced along the way. This is my story of how I went from unemployed to a selfmade millionaire.  With this episode, I want to inspire you to think bigger and take action. Make your dream come true.  “The beginning years are the most important ones: that’s where a business is born.”- Sigrun   What you will get out of this episode:    How I got sick in 2010 and lost my job (3:49)  My wake up call (13:37) Picking a business idea (18:16) Finding the right direction (27:17) How webinars became my thing (33:28) My money mindset issue (39:06) From my first sale to 6 figures in 12 months (41:48) Taking the next step: scaling my business (42:18) How the idea of SOMBA was born (48:32) My first live event (52:04) Big decisions: Working with a female coach and planning my own conference (55:37) Hiring my team (58:45) The next normal (1:03:37)   Do you want more inspiration for building your online business? Find out how I got from zero to six figures in 12 months and avoid making any mistakes by reading the top 10 reasons why most online businesses fail.   How to Build an Online Business (and Scale It the Right Way) I was making a good living doing one on one coaching, but I always knew that if I wanted to take my online business to the next level, I had to start scaling it. From my times as a CEO, I remembered that the only way to grow a business was to hire more people. I swore to myself that if I ever started my own business, I wouldn’t want its growth to be dependent on the number of employees. I wanted the business itself to be scalable.    At the time, I had no idea that my own business would make multiple 7 figures one day. My goal had been to get to 6 figures and in March 2015, I reached that goal, exactly 12 months after my first sale. It was a huge milestone, but I knew that I had to take the next step. Constantly raising my prices or taking on more clients wasn’t going to be sustainable. What I had to do is scale, and here is how I did it:    Creating a Group Coaching Program I had been thinking about group coaching for a while and got this idea that I wanted to prove that I can sell in July, in the middle of the summer, when most coaches feel it’s not a good time to sell. I came up with an idea for a coaching program, created a sales page, did some seeding in my free Facebook group and ended up selling 6 spots, two times. It opened my eyes: I was able to scale!    Selling Multiple Group Coaching Programs I started selling multiple group coaching programs and made them longer, first 8 weeks and then 3 months, and called them masterminds. There was no need to create tons of content, because the groups were about helping people with whatever was going on in their business at the time. I focused on coaching in the moment.    Make Groups Large