Rethinking B2B Marketing: Shawn Busse on Culture, Recruiting, and Brand Positioning
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Description
In this insightful conversation, Alan interviews Shawn Busse, founder of Kinesis, a marketing and business strategy firm. Sean shares his journey from running a brand design shop to building a comprehensive business strategy firm. They discuss the evolution of marketing, the importance of company culture in recruitment, and innovative approaches to B2B marketing and business growth.
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