If you only listen to one Podcast episode this year, make it this one. We are re-sharing this “NotBusiness” Episode for you today because it’s one of those that you need to hear again and again. It was recorded live at his Blue Ribbon Mastermind for Entrepreneurs in 2022, and whether you’re an entrepreneur or not, listen for quick communication tips (that you haven’t heard before), insight on time management and mental consumption, as well as life-changing wisdom on what Ezra calls ‘the juice...

A lot goes into the storytelling of a great user-generated ad: Whether you've never used UGC ads before or tried to with under-whelming results, this episode will lay out the recipe and break down a process that is 'blowing up' for Smart Marketer's Agency clients. Molly Pittman talks to Creative Manager Ben Bennet about a case study at the Smart Marketer Agency. Using this specific formula, one client's UGC Ads actually quadrupled the business in just three weeks! Sounds good, right? Listen...

Creativity is essential in Marketing; that's a no-brainer. So, how do you get the right kind of creative help when you're looking to grow your business or content team? It turns out it's not easy, but don't worry; we've got all the tips in this episode.  CEO of Smart Marketer, Molly Pittman, talks to the Creative Manager at The Smart Marketer Agency, Ben Bennett. They've been knee-deep in this process of growing their creative team by hiring a Creative strategist to serve their high-level...

As a digital Marketer, you’ve likely become accustomed to change, and hopefully, you’ve developed the flexibility to last in this industry for the long haul. So this episode won’t come as a surprise; in fact, you’ll probably be relieved to have the experts drop these four insights into the year ahead so you can do what you’ve got to do and not feel blind-sided or stressed.  Listen for tactical tips on Prescriptive Marketing, AI in Creative Work, and what’s coming for email marketing and...

What would you do if you had a thousand dollars to start a brand new business from scratch (with the goal of scaling it)? Molly and John have given this some thought, presenting completely different ideas in today's episode. Listen for their reasoning, strategy, and the marketing insights that shape their ideas. Which one wins? DM them on Instagram. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what...

This is a time of the year when anything can happen - performance can be more than expected or worse than expected, and there is so much riding on this moment in time. So Molly and John are on the show today to help you pace yourself and get through this final stretch of the season. The first takeaway is (spoiler alert): Don't Panic! Molly and John encourage you to play it slow and steady as they drop nuggets of wisdom, encouragement, and 'next steps' gleaned from years of experience in the...

Many of our listeners are Marketers and Entrepreneurs inspired to change the world. So today, we're tackling something we've never discussed on the show! We're drilling into the specifics of Nonprofit marketing with special guest Ebony Smith of Gracefull Grind Strategies. Whether you run a nonprofit, work for a nonprofit or you’re an entrepreneur looking to give back, you're probably wondering how to approach Nonprofit marketing. Does it operate like a "regular business"? Can I just apply the...

It’s not too late to boost your Q4 sales (and lower your stress levels too)! Pepijn Hufen (CEO of the Smart Marketer Agency) is back on the show with top-notch, tried and tested tips that will help simplify your approach to the Holiday Sales and eliminate much of the guesswork. Listen in to hear the advice he gives to their agency clients, including how to break down your sales into five distinct phases, ways to simplify some of the logistics, and the tools you need to set up now to track...

You can be the best media buyer in the world (or the best email marketer), but if you are not generating the most revenue per visitor to your website, you're not making as much money as you could be! So, if you need a leg-up with your Conversion Rate Optimization, you definitely need to check out this episode with special guest Oliver Kenyon, co-founder of ConversionWise. Formerly known as The Landing Page Guys, his company has built more landing pages than any other agency on the planet. He...

In this solo episode direct from guru Ezra Firestone, you’ll hear about an overarching system that you can implement to ensure you’ve got a winning e-commerce business.  Ezra created this E-Commerce growth map because he wanted a document to refer back to every time he buys or starts a new business. He’s sharing an overview of that exact plan in today’s episode, so if you need this kind of insight to save or scale your business, listen in for Ezra’s stories, the stages he never skips, and...

At a time when marketers are all about Q4 and acquiring new customers, special guest Jason Donapel talks with Molly about also using Q4 campaigns for longer-term wins! Jason hones in on segmentation and personalization, shares tips that will bring your SMS strategy up to speed, and talks with Molly about Agency life. You’ll also hear about the one benchmark question he asks of every campaign he implements for his clients: How does it help us now and in the future? YOUR ENGAGEMENT MATTERS ...

Do you ever feel like there must be something more? Digital marketing can be a grind, often leading to fatigue, emptiness, and general dissatisfaction. In this #NotBusiness episode, CEO Molly Pittman answers your questions about her dog rescue and, in turn, shares how Non-profit work brings meaning to your ability to market, sell, and raise funds. You will hear how she’s saving lives, being refueled with energy to sow back into her business, and building a legacy she is proud of.  YOUR...

If you’re tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch. In this episode, Pepijn Hufen looks back at his humble beginnings and shares what he would do if he were starting from square one again. He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you...

If you find the business of people and relationships puzzling or just plain difficult, this episode is a great place to start. Often, Marketers and Entrepreneurs max out their skill set and become the best they can be, but run into problems and stagnate because of their relationships at work and home. It’s not wrong to be bottom-line driven and compelled to make things happen, but putting people first has so many benefits. In this episode, you’ll hear more from CEO Molly Pittman and CMO John...

As a Marketer, you will always need evergreen content to use and splice together for powerful year-round Ads. In this episode, Molly Pittman talks to the Creative Manager at The Smart Marketer Agency about “Flexible use content.” Ben Bennett shares the framework and the need behind it, and how they use this idea to test and improve their clients’ creatives. So, if you are looking for ways to fight creative fatigue, test hooks quickly, and find your creative style (and more), this episode is...

If you want Revenue growth in your business, this episode will unpack what you need to do with your Meta Ad Campaigns. Smart Marketer student and agency client Ben Jones, has taken his brand from zero to 15 million a year, utilizing paid advertising and other digital marketing strategies we teach here on the podcast. Today’s episode is a clip from a recent webinar explaining how he went from about $70k a month to $350k in Ad spend (in just one year). Listen in to hear the three most...

Most marketers love the fourth quarter, right? But it’s not entirely stress-free. In this episode, Molly and John share what they’re doing and why - so that you can best prepare (and ensure you’re making the absolute most of the opportunity ahead of you). As you will hear, there are things you must do as a marketer (or Entrepreneur) to make your Q4 1) More successful and 2) Less Stressful. Listen in so you can turn the corner into October with clarity and confidence. YOUR ENGAGEMENT MATTERS ...

Another iOS update? Fret Not! If you’re a Marketer, those words might trigger anxiety and dread, but Molly Pittman and John Grimshaw are ahead of the game, and they’re on the show today with all the info and some good news! Spoiler alert: It’s not going to be a repeat of the iOS 14 update, so you can rest assured. But you do need to understand how this will affect your campaigns, ROAS, and more. Tune in to get the full scope of what’s happening in September (and how to prepare). YOUR...

Are you getting the results you need from your Meta Ad Campaigns? Pepijn Hufen (CEO of the Smart Marketer Agency) is back on the show to share a brand new case study that might help you with your business. While every Facebook Ad account has its personality, it's not uncommon to find one that looks good at first glance but is under-optimized. And that was exactly the case with this Smart Marketer Agency client. Listen to how Pepijn and his team were able to turn a new client's situation...

If you’re weighing up the pros and cons of having a business partner (or you’re having doubts about your current situation), you need to listen to this episode with Molly Pittman, the CEO of Smart Marketer. Molly makes a strong case for partnering with others, but she drops some critical caveats and insights to help you identify the right people to partner with.  “When you’re able to truly stand in your zone of genius, all of your energy can go to a place that is truly transformational for...

In this #NotBusiness episode, Molly Pittman shares from the heart what’s been happening this year, the self-care tools she’s loving, and why marketers and entrepreneurs often panic at this time of year. As usual, she shares encouraging insights and honest tips that will give you the boost you need in both your personal and work life.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected,...

If only scaling your business was as easy as throwing more money at the Ads Manager! If you know, you know...Scaling is not always just a matter of pushing more ad spend. Your business needs to be ready for it, and Pepijn Hufen is back on the show to explain the why and the how!  Pep is the CEO of the Smart Marketer Agency, and he’s sharing what they’ve discovered and seen with their high-level clients in this past year. By the end of this episode, you will understand the most critical...

Molly Pittman is back and excited to share what they’ve been learning and discovering at the Smart Marketer Agency. She asked their expert Media Buyers to report on ‘What’s working now’ with their clients. In this episode, Molly guides us through the latest takeaways, insights, and findings so that you can consider using them for your Meta marketing campaigns. This is a live recording from a ‘Your Next Move’ call, and you get to listen in. Listen for insights on your Offers, Targeting, Ad...

We’re sharing today’s short but sweet episode because we assume you want to WIN THE CLICK for your E-Commerce or Info brand! It’s surprising how many entrepreneurs, founders, and marketers are NOT doing this strategy (or don’t realize that it’s easier to do than you’d think). We’re talking about Polling and Micro-Testing before you even launch a product. Todd Kriney, our speaker today, believes you shouldn’t even launch a product if it doesn’t win first in Polling. And he has a point. Listen...

In digital marketing, speed is important. We’re testing headlines, copy, subject lines, and display ads. But sometimes, when building more significant campaigns and making a big investment or push, you need to assess your copy more thoroughly. This episode will help you do that!  For our Summer Speaker Series, we have Brett Curry of OMG Commerce presenting to a room full of Founders and Entrepreneurs at the Blue Ribbon Mastermind. His company oversees the spending of about a hundred million...