#406: In this episode, we’ll focus on what to do—and what not to do—to drastically improve your open rates and make email marketing that works. We’ll talk about subject lines and why you need to be spending way more time on them than you think. We’ll also cover why I think most of you aren’t sending enough emails, while also going over that all-important question: how much is too much? Read full show notes: https://www.smartpassiveincome.com/session406
#405: I’m super psyched to have a conversation with Gina Bianchini, the founder of a platform for communities called Mighty Networks. This tool lets you create your own groups and puts you back in the driver’s seat. You'll learn why people crave community, starting small in creating courses, Mighty Networks vs. Facebook Groups, and more! Read the full show notes: https://www.smartpassiveincome.com/session405
#404: On today’s episode, we have Patrick Lencione, author of the bestselling book, The Five Dysfunctions of a Team. I can’t tell you enough how much of a gamechanger it’s been for me as I’ve been trying to build Team SPI. Patrick is chock-full of so many great stories and examples to illustrate what a healthy team looks like, and where so many teams go wrong. Read the full show notes at: https://www.smartpassiveincome.com/session404
#403: This episode is short and sweet, but I talk about two key time management strategies that have really helped me make the most of my time. The first is just in time learning, which is the idea that you only learn the things you need in order to take your next step. Balancing that is the twenty percent itch rule, which is the idea that I set aside twenty percent of my time each week to experiment and try new things. Read the full show notes at: https://www.smartpassiveincome.com/session403
#402: If you’re not already podcasting, I have just one question for you: WHY?! As I’ve been saying over and over on the Smart Passive Income Podcast, podcasting is just the most rapidly growing way to connect directly your listeners. Learn more at https://www.smartpassiveincome.com/session402.
#401: On SPI 401, Jessie Cole, the Yellow Tux Guy, stops by to share one of the most inspiring and wackiest success stories I've ever heard on this podcast! You'll learn how Jessie has created unbelievable and amazing experiences for his fans, and how you can do the same. Podcast show notes available here: https://www.smartpassiveincome.com/session401
#400: I share the top 10 things I've learned since recording 400 episodes of the SPI podcast. Podcast show notes available here: https://www.smartpassiveincome.com/session400
#399: As Cyber Monday approaches I run through 10 strategies you can use to take advantage of the holiday and drive sales, including the kinds of special bonuses people pay attention to and why free shipping can be the best deal you offer. Podcast show notes available here: https://www.smartpassiveincome.com/session399
#398: Today I have 5 strategies for the most underutilized, underrated, underappreciated form of marketing out there: affiliate marketing. Learn how interviewing the creator or founder of the product makes great content that sells, the right way to do product demo videos, and how I turned a time-sensitive challenge into something automated and evergreen. Podcast show notes available here: https://www.smartpassiveincome.com/session398
#397: Chase Reeves is a niche reviewer focusing on travel bags and accessories. You can find his curated best-of lists at matterful.co and his reviews on his YouTube channel. I first met Chase when he was a web designer for smartpassiveincome.com. Chase shares how he found his passion for great bag design and what makes for a great product review video, which is a great skill for growing your affiliate marketing. Podcast show notes available here: https://www.smartpassiveincome.com/session397
#396: Today we're bring my CFO and COO, Matt Gartland, on the show to talk about the changes that are coming to smartpassiveincome.com (including how team members will be more involved in the content) and the new business fundamentals guide he's writing. Learn the basics of getting started with an LLC, the first things to do when you want to start a business, and the basics of cash flow and what you need to keep track of. Podcast show notes available here:...
#395: Kevin Finn, the co-founder of Buzzsprout, shares with us what works and what doesn't in the ever-expanding world of podcasting. Kevin and I discuss why Buzzsprout is the podcast host I recommend to people just starting out, and we get deep into how advertising works in podcasting, and why affiliate marketing is the future. Podcast show notes available here: https://www.smartpassiveincome.com/session395
#394: April and Eric Perry help people escape the piles of stuff we're all drowning in by re-organizing their lives through their community and courses at LearnDoBecome.com. Hear how they have created their own superfans, as well as what they learned from Don Miller to transform their messaging. Podcast show notes available here: https://www.smartpassiveincome.com/session394
#393: Donald Miller is the author of Building Your Storybrand and the founder of StoryBrand.com. He shares how you can spend a few days rewriting your website's copy to dramatically increase your sales. We discuss the key examples of story structure you’ve probably already heard of and how to make your audience the hero of the story. Podcast show notes available here: https://www.smartpassiveincome.com/session393
#392: Stu McLaren from stu.me is the founder of Tribe, an amazing community of people building membership websites. He explains the ins and outs of the business, and how you can start something that lasts. He shares examples of people with small communities who have launched successful membership sites, stories of membership sites where the founder wasn’t the expert, and the ways in which courses differ from membership sites and how they can work together.
#391: Michael O'Neal, host of the Solopreneur Hour Podcast, turns the tables and interviews me about FlynnCon1 and what's on deck for FlynnCon2. We talk about why FlynnCon is family-oriented and how the SmartBar allowed us to serve our attendees in a unique way.
#390: Scott Voelker from the Amazing Seller brings us insights from his new book, Take Action Effect, to show us how an appreciation for how far we've come can help us achieve more going forward. This episode offers a wealth of advice on improving your mindset so that you can truly take action on the plans you've been dreaming about. Podcast show notes available here: https://www.smartpassiveincome.com/session390
#389: Jenny Shih teaches business owners how to earn a full-time income as service-based entrepreneurs. She shares her unique approach to getting more 1-on-1 clients, how to be helpful, and how to avoid coming across as sales-y. Jenny has a dedicated audience—her superfans made this episode happen! Podcast show notes available here: https://www.smartpassiveincome.com/session389
#388: The legendary Marie Forleo is here to talk about her new book, Everything Is Figureoutable, and shares her lessons from coaching thousands of people in almost every industry you can imagine. We discuss the variety of jobs she has had, why she started B-School, and why it’s only offered once a year. Podcast show notes available here: https://www.smartpassiveincome.com/session388
#387: Nir Eyal returns to SPI to discuss his new book, Indistractable, and teaches us how to be indistractable in lives and in our business. We talk about the problems that run deeper than technology and why digital detoxes aren't a sustainable solution. Listen in to hear why the opposite of distraction is traction, and how to create it. Podcast show notes available here: https://www.smartpassiveincome.com/session387
#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386
#385: I cover why you can't rely on Facebook, YouTube, and Google to reach your fans, and why email marketing is back in a big way. Learn how the big algorithms get in the way of you actually reaching your fans and how email (plus a few other tools) can help you get your message to the people who want to hear it.
#384: To celebrate to launch of Superfans, we take this episode to share episodes 6 and 11 from the audiobook so you can get a preview of why this book is so important for any business, large or small. I share lessons I've learned about engaging an audience on all mediums. Podcast show notes available here: https://www.smartpassiveincome.com/session384
With Superfans launching next week, we look back at the total earnings of Will It Fly? three years later and break down all the numbers. I share the profits breakdown for total book sales, how Kindle Unlimited and Audible audiobooks can help your sales, and how much I made with foreign licensing rights. Podcast show notes available here: https://www.smartpassiveincome.com/session383
Hal Elrod explains how his self-published book, The Miracle Morning, sold over 1.8 million copies. Learn the secret behind Miracle Morning’s eighty-two percent conversion rate for email opt-ins and how he developed his book's framework. Podcast show notes available here: https://www.smartpassiveincome.com/session382