#430: In this session of the SPI Podcast, I talk to Jacques Hopkins, who started six unsuccessful passive income ventures before finding the right niche. After years of work, Jacques has finally started to make significant money with his course, Piano in 21 Days. We cover the importance of mapping out the customer journey, what's working well right now for online course creators, and the value of customer feedback. Podcast show notes available here: https://www.smartpassiveincome.com/session430
#429: I couldn't be more excited to finally reveal a project we've been working on in secret for almost a year! My business partner, Matt Gartland, joins me to talk about the exciting new SPI Pro Community, a membership community for aspiring entrepreneurs. Online community development, a private network rooted around common goals, focus, ethics, and vision. It all starts with our Founding Members. Will you be one of them? Podcast show notes available here:...
#428: In this session of the SPI Podcast I speak with Kevin Fremon, an entrepreneur who's just getting started building an online membership community to better serve and support his audience. We discuss why it's so important to test your idea before you commit, the differences between various membership platforms, and what makes a community leader smile like a giddy kid. Podcast show notes are available at https://www.smartpassiveincome.com/session428
#427: This episode of the SPI Podcast is about the business at SwitchPod, a physical product my videographer, Caleb Wojcik—who joins me—and I created. From an idea in 2017, to a $418K Kickstarter launch in 2019, to building and shipping it, to placement on Amazon and retail stores... It's been awesome, and we want to share what we're learning along the way to help you fast-forward your own physical product success. Podcast show notes available here: https://www.smartpassiveincome.com/session427
#426: In an effort to spend more time listening to and amplifying the voices of SPI's Black community, we invited people to submit a recording via SpeakPipe sharing whatever they felt comfortable. Team Flynn did not disappoint. Numerous Black entrepreneurs responded, sharing their challenges, promoting their businesses, sharing advice and resources, and telling their stories. Podcast show notes available here: https://www.smartpassiveincome.com/session426
We’re pausing our regular content this week to honor and mourn the lives of George Floyd, Breonna Taylor, Ahmaud Arbery, and the countless others in the Black community who have been taken too soon. My teams at SPI Media, Fusebox, Flynndustries, and SwitchPod are taking stock of what we need to do to help bring an end to systemic racism. We’re also opening up a forum for our Black community members and Black entrepreneurs to be heard at http://smartpassiveincome.com/contribute
#425: Imagine you sell a valuable premium product—one people aren't buying because of the high price point. How do you get them to buy? In this episode I share an honest, authentic marketing tactic used successfully by my friend Rick Mulready, from The Art of Online Business Podcast and RickMulready.com. Here is step-by-step guidance on leading people to a higher-priced product using a lower-priced workshop. Podcast show notes available here: https://www.smartpassiveincome.com/session425
#424: Ann Handley is a Wall Street Journal-bestselling author who helps businesses escape marketing mediocrity to ignite tangible results—and she's here to talk about how we can best portray our authentic selves to effectively market our brands. Learn why so many people are bad at marketing, an incredibly simple way to approach marketing that turns what most people do on its head, and whether likability is even that important. Podcast show notes available here:...
#423: In this episode of the SPI Podcast, I talk to Prerna Malik about how to become a better conversion copywriter. You'll learn the elements of Prerna's proprietary copywriting process, how to lead a browser to become a buyer, the difference between a bad testimonial and a great one, and how to get social proof before you even have your first customer. Podcast show notes available here: https://www.smartpassiveincome.com/session422
#422: In this solo show, I share a little ten-point quiz you can take to test the strength of your email marketing strategy, and I let you in on some of my email marketing secrets. This isn't the traditional stuff I hope you’re doing already, like writing great subject lines, cleaning your email list, and paying attention to deliverability. No—these are tips from deep inside the Smart Passive Income toolbox. Podcast show notes available here: https://www.smartpassiveincome.com/session422
Podcasting has definitely been affected by the pandemic. Numbers are down for some, however, in some industries, the numbers are way up. Why though? Also, why might now be a great time to start a podcast, and how do we, in this environment, best grow our podcast?
Resources in this episode:
SPI Podcast Cheat Sheet, which gives you step-by-step guidance on starting your podcast:
#421: In this episode, I speak to Deborah Niemann, who helps people all over the world raise their goats and make cheese and soap via her online courses. We cover how to position yourself as the expert and actually be that expert, ways not to create your online course, and the importance of collecting email addresses early on. Podcast show notes available here: https://www.smartpassiveincome.com/session421
#420: Self-proclaimed serial entrepreneur Jeff Fenster is here to tell us how he's created multiple successful businesses in an all kinds of spaces, from a small payroll company to a digital marketing agency, and most recently, a healthy-dining establishment. You'll learn about the different "types" of entrepreneurial minds, what it means to "reverse-engineer" a business, and why it's good to be the dumbest guy in the room. Podcast show notes available here:...
At a time when we are craving connection and the ability to connect with others, there's an amazing opportunity in the online world that you may be able to create a business from - membership websites. Memberships right now are thriving, bigtime. In fact, we at SPI are working on one of our own right now, and we wanted to bring Stu McClaren on to talk about this opportunity and even how to validate a membership idea and how to get started today.
#419: For this special episode, I asked some of my parent entrepreneur friends a few questions about owning your own business and working at home. Then, the unprecedented health crisis of 2020 happened, and they found themselves in even closer quarters with their kids. You'll learn tips, plans, strategies, and tools for juggling family and business, and how to ask for forgiveness when the inevitable ball does fall. Podcast show notes available here: https://www.smartpassiveincome.com/session419
#418: Jordan Harbinger, often referred to as “The Larry King of podcasting,” talks about the role of luck in business success and how to cultivate relationships with publicists, agents, and others. His podcast, The Jordan Harbinger Show, has been a top 50 iTunes podcast for over 12 years and receives over six million downloads per month. Podcast show notes available here: https://www.smartpassiveincome.com/session418
#417: In this episode with talk with Michael Hyatt. His new book, The Vision Driven Leader, just came out and Michael talks about the ideas in the book and how he came to be such a successful and admired leader. You'll learn: which opportunities are relevant and which are distractions, why it is a mistake to take action without first thinking about your vision, and what a vision actually is. Read show notes here: www.smartpassiveincome.com/session417
#416: On this SPI podcast episode, Grant Baldwin from TheSpeakerLab.com is here. Grant loves to be up with a microphone in front of a group of people. He's here to share some great advice about preparing for a presentation. You'll learn, why speaking might be a great gig for you, the most important questions to ask yourself as you prepare your talk, the number one most powerful thing to include in every talk, and more. Read show notes here: www.smartpassiveincome.com/session416
Pat and Matt discuss getting laid off, and the next steps you can take to turn your knowledge into a potential freelancing career, either on the side, or potentially full time.
Pat discusses his layoff in 2008 during the recession and how to set yourself up for success mentally, and Matt takes it home to give you specific advice on where to potentially go from here.
Pat Flynn and Matt Gartland (CFO + COO of SPI Media) come together to chat about the current state of businesses during the COVID-19 pandemic. Health comes first, however, almost every business, online and offline, is being affected by what's happening. From finances to team culture and mental health, we hope this episode provides some help to you during this time. For more information and other helpful resources, please visit: http://www.smartpassiveincome.com/toolkit
#415: If you've ever thought about getting into the world of voice-over work, today's guest is here with a ton of information about how to use your voice to make money. Mike Russell and his wife, Isabella, are co-founders of Music Radio Creative. Today, he shares his story about how he got into voice-over work and built his amazing agency. You'll learn how you can break into the voice-over space, how to get started, and more. Read show notes here: https://www.smartpassiveincome.com/session415
#414: In this episode, we talk with Erika Vieira who started a podcast because she was curious about the world of successful female YouTubers. She now has a six-figure business and amazing relationships with YouTubers who are helping her grow her own audience and authority. You'll learn about unexpected opportunities that podcasting can create, how you can turn your curiosity into something that pays, and more. Read show notes here: https://www.smartpassiveincome.com/session414
In this episode, I talk with Mark Dawson who made more than $1.5 million last year alone from self-published books. Now, he teaches other people how to put out self-published books, and he has very unique strategies and a formula for doing that. Listen in and learn why self-publishing worked better than traditional publishing for Mark, how to position yourself for success when publishing books, strategies for placing Amazon ads, and more. Read show notes here:...
#412: In this episode, we're talking with Darrell Vesterfelt who can give us the low-down on all things partnerships. A partnership brings another pro onto your team to focus on what they do best, so you can focus on what YOU do best. Listen in to learn why sole entrepreneurs might consider forming a partnership, the first steps toward bringing a partner on board, and what needs to happen legally to be in a partnership. Read show notes here: https://www.smartpassiveincome.com/session412
#411: Is the market that you are serving viable for a long-term business model? Is it actually possible for you to succeed and make money in that space? Well, that's what we're going to talk about today with special guest Ryan Levesque. You'll learn the two most important things you need to be successful in business, how to not choose a bad market, and how to find a market-size sweet spot. Read the show notes here: https://www.smartpassiveincome.com/session411