33: Should You Use a Social Media Management Tool?
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Description
Hey Crew! Dakota Jeane speaks with Kate Archibald, Chief Marketing officer of Dash Hudson. Dash Hudson is a social media management platform that delivers sophisticated insights and workflow tools, keeping you in the know and saving you time. We discuss how Dash Hudson works, their upcoming products, and their data reports that give insight into Instagram, TikTok, and YouTube shorts in particular. 👀 Watch the full episode to hear all kinds of cool, interesting data that you might not have expected. Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology. Kate advanced her career at the EstĂ©e Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, EstĂ©e Lauder and La Mer. In 2021, Kate joined Dash Hudson as Vice President of Product Marketing, later becoming Chief Marketing Officer in 2022 to better align product positioning and marketing strategies for the company. Kate resides in New York City with her family and enjoys outdoor activities in the Hudson Valley. Dash Hudson is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash Hudson enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Hudson empowers brands to outsmart social, visit dashhudson.com.⁠ Dakota Jeane on Instagram⁠⁠ The Social Media Manager on Instagram⁠⁠ The Social Media Manager Kate's LinkedIn: https://www.linkedin.com/in/kate-kenner-archibald-43b1716/ Dash Hudson socials: Instagram: https://www.instagram.com/dashhudson TikTok: https://www.tiktok.com/@dashhudson LinkedIn: https://www.linkedin.com/company/dash-hudson Check out these free benchmarks from Dash Hudson for our listeners! About The Social Media Manager: This podcast is for social media managers and for business owners trying to figure out the whole social thing themselves!  I’m your host Dakota Jeane – I started out in social media as a career by accident. I was working for the Kardashian sisters as their Retail Director for DASH in 2013 and had some aggressive goals to make the stores successful. I needed to bootstrap and do some marketing. Little did I know that my days of MySpace, Twitter, and growing my personal Instagram would give me the foundation to build our DASH Instagram account up 58% to 1.2 M followers in less than a year. Since then, I have helped hundreds of small and large businesses find their voice and grow their brand on social media! So now I’m here spreading my knowledge through this podcast so I can reach even more people like you who are looking to lead and let social media work for you. Let’s do the damn thing, shall we? ⁠Support the show --- Support this podcast: https://podcasters.spotify.com/pod/show/dakota-jeane-disanto/support
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