So excited for todays podcast episode! Emelie Sanders is a Humor Brand Director, and the Head Honcho of Pass the Queso. While she’s not screamin’ all over the place about how “clear > clever” is bullsh*t, she’s using humor to help creatives get their edge in tHe SpAcE. Humor is serious business, and how creatives can charm and disarm their way to profit and authority. TIMESTAMPS 4:30 - Sold out launch with a suspended Instagram account 6:40 - Sold out launches with less than 100 followers 7:30 - How to build a loyal community 12:00 - How humor impacts your copy 20:45 - How to create a SOLID client experience 32:50 - Addressing the haters 41:00 - How to launch without Instagram 46:30 - Refining your messaging RESOURCES + LINKS Emelie LinkedIn HERE Emelie YouTube HERE The Copy Cantina HERE Pass The Queso Website ⁠HERE⁠ Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠