Episodes
In today’s episode, we have an inspiring special guest, my mother-in-law, and start-up founder, Nancy Laney. TIMESTAMPS: 02:20 - Meet Nancy Lancy 05:50 - Pivoting in business 07:55 - Top mistakes you’re making in your business 08:55 - How you can protect your business 17:30 - Consulting vs done-for-you businesses 36:50 - Hiring & firing team members 49:00 - Public speaking tips 59:00 - Forbes Business Council 1:02:00 - Building & maintaining relationships in...
Published 10/28/24
Published 10/28/24
In today’s episode, we unpack exactly what you need to do to generate $500k/month in your business. TIMESTAMPS: 01:20 - 4 questions you need to be able to answer 02:00 - What are the buyer types in your audience? 05:00 - What are the specific symptoms that your audience self-identifies with? 06:15 - Who are your offers for? 07:00 - What makes YOU different from your competitors? 09:40 - How to increase your visibility in the online space 11:30 - The reason your content isn’t going...
Published 10/21/24
In today’s episode, I’m unpacking what you need to do if you’re looking to utilize and grow your Instagram subscription. RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠
Published 10/14/24
I am so excited for today’s podcast episode where I tell you the 24 things I learned so far in 2024 in business! Do yourself a favor and learn from my mistakes! Cheers to 4th quarter everyone! RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠
Published 09/30/24
In today’s episode, I do a deep dive into WHAT to say in your content to make sales in your business and answer some of your most-asked questions! TIMESTAMPS 01:30 - Why your content isn’t converting into sales 03:00 - “How to do” vs “What to do” in your content 05:00 - Creating an emotional connection 07:30 - Aspiration vs inspiration 10:00 - Crafting the customer journey 15:00 - How to create “personal” content 19:00 - The “people first” customer journey 23:00 - Taking clients from...
Published 09/23/24
The MOST highly-requested podcast episode to date. Today, we’re diving into Pinterest marketing! What it is, how to use it, and how to get started. TIMESTAMPS 01:20 - What is Pinterest marketing 02:10 - What makes Pinterest different from other social media platforms 04:50 - How we use Pinterest in our business 06:50 - The basics of starting your Pinterest account 08:00 - How to optimize your Pinterest account 09:30 - FAQ when it comes to Pinterest RESOURCES + LINKS Work W/ Us...
Published 09/16/24
“What would Kenda do?!” So excited for this podcast episode. I asked you over on Instagram what you would like advice on and you came in HOT with these questions! Let’s get into it. TIMESTAMPS 00:45 - “What offers to focus on if you don’t have a lot of time?” 03:55 - “If you were me and my brand, what would you do to scale?” 06:37 - “You have 30 days to make $100k in your business, what would you do during those 30 days?” 08:50 - “When to push yourself vs when to rest?” 18:45 - “What is...
Published 09/09/24
So excited for todays podcast episode where we dive in to what you should be doing to set yourself up for success this Black Friday. TIMESTAMPS 4:40 - Kenda’s audition for American Idol 2025 8:00 - “Discounts” don’t work for Black Friday 9:50 - Our favorite Black Friday strategies 14:00 - How to set yourself up for success for a large influx of clients 18:30 - What you need to focus on (as the CEO) when you’re seeing so much growth 22:40 - How to set realistic goals 27:00 - What you...
Published 09/02/24
So excited for today’s podcast episode where we take a deep dive into how to ACTUALLY leverage your analytics in business. A data-science approach to help you leverage your organic content. TIMESTAMPS 4:00 - Where to look for your analytics 6:30 - How we teach our clients to track analytics 10:45 - Why you shouldn’t rely on Metricool for metrics 18:40 - What to look for & track in your analytics 19:45 - Why you have low sales with a large following 22:35 - How to assess the gaps in...
Published 08/27/24
In this episode, we will delve into the technicalities of ChatGPT and how it can be leveraged to drive traffic, generate leads, and increase conversions. We will also discuss the best practices and tips for optimizing ChatGPT for maximum impact. If you are interested in using ChatGPT to take your marketing and lead generation efforts to the next level, this is the episode you don't want to miss. RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal...
Published 08/23/24
So excited for todays podcast episode! Emelie Sanders is a Humor Brand Director, and the Head Honcho of Pass the Queso. While she’s not screamin’ all over the place about how “clear > clever” is bullsh*t, she’s using humor to help creatives get their edge in tHe SpAcE. Humor is serious business, and how creatives can charm and disarm their way to profit and authority. TIMESTAMPS 4:30 - Sold out launch with a suspended Instagram account 6:40 - Sold out launches with less than 100...
Published 08/21/24
In today's episode, we discuss unethical marketing practices that have been circulating the online space. What people are saying, what you need to look out for, and how to do your own due diligence. TIMESTAMPS 7:00 - How to determine who you want to invest with 13:00 - Questions you should be asking as a consumer 19:30 - Clues that income claims are FAKE 30:00 - Organic vs ads 39:00 - How to get more leads 40:08 - Informations vs implementation & customization 40:35 - Tangible...
Published 08/12/24
In today's episode, we cover exactly what you need to do in order to grow your business from 5-figures to 6-figures to 7-figures. Learn the things that actually matter when scaling your business. TIMESTAMPS 1:30 - Top mistakes we see people making in business 11:10 - Marketing for a 5-figure business 19:15 - Systems for a 5-figure business 21:16 - Marketing for a 6-figure business 32:10 - How to hit 7-figures in business 42:37 - Bonus tips RESOURCES + LINKS Work W/ Us...
Published 08/06/24
In today's episode, we do a deep dive into how we met, how we started our business, and what we do daily to not only separate business and our personal life but also continue to grow TOGETHER. TIMESTAMPS 1:41 - The TEA about how we got HERE 19:07 - How we separate business and personal life 25:25 - How our roles have shifted as we've grown the business 30:33 - How do you help each other deal with stress 41:27 - Staying in love while running the business RESOURCES + LINKS Millionaire...
Published 07/08/24
In today's episode, we do a deep dive into how to build trust and connect with your audience on social media to consistently grow your impact and business. TIMESTAMPS 3:55 - Building Trust On TikTok  4:10 - TikTok LIVEs 8:15 - Naming Your LIVE 11:13 - Engaging Your Audience 15:10 - Strategic Video Responses 20:07 - Personal Brand 21:22 - Immersion Content 26:20 - The Butterfly Effect 41:58 - Consistency 53:00 - Get Into People's DMs RESOURCES + LINKS The Four Buyer Types...
Published 07/02/24
In this episode, we are sitting down for a solo episode with our founder, Kenda Laney, to dive into how to leverage your TikTok analytics to create visibility and sales for your business. Improving your content is a matter of knowing how to make data-driven decisions and hit home to what your audience needs to hear from you. Predictable income is on the other side of learning how to leverage the data at your disposal to refine your content and increase your sales. If you're someone who...
Published 06/04/24
Get ready for a real and raw episode where we chat all about content and the common challenges people face when creating content for themselves. We discuss: Content Creation Challenges Mindset and Approach Creating Engaging Content Content Consistency Market Research and Clarity Expertise and Ethical Marketing Dealing with Negative Feedback And so much more! If you enjoyed this episode, please subscribe, rate, and review the podcast. Share your thoughts and experiences with...
Published 05/29/24
Everyone wants to understand how to sell to the 4 buyer types to make their marketing & sales not only seamless but people first. In this episode we are going to dive into all four types of buyers, unpack the four different personality types, and cover some specific examples of how to bring these principles into your marketing and content. The Resources Mentioned: Surrounded by Idiots Book LINK Learn More about the Buyer Types LINK
Published 04/08/24
In this episode, I cover: Why traditional marketing tactics fall short in today's informed consumer landscape. The garbage marketing advice that is flooding the internet. Audience psychology and how to market in a way that speaks to them. How embracing data-driven decision-making is going to propel business growth. And so much more! FREE RESOURCES CREATED FOR YOU 😎⬇️ 📲📈 Viral Content Formula HERE 📲📈 Pinterest Strategy HERE 📲📈 Content Repurposing Template HERE ⬇️ TAKE A LOOK...
Published 02/06/24
In this episode, I cover: The 4 types of content you need to create for your business Who these types of content speak to Why it's important to utilize all of the content The results that you can start seeing when you implement this strategy FREE RESOURCES CREATED FOR YOU 😎⬇️ 📲📈 Viral Content Formula: https://www.skool.com/laney-media-6304?invite=0c39e18397ab4632bd48181788a13d8a 📲📈 Pinterest...
Published 01/22/24
In this podcast episode, I do a deep dive into: Best practices for market research in your business Understanding your target audience's problems Various ways to gather information, including leveraging TikTok's search features, analyzing competitors' content, and utilizing search tools like Google Trends Bonus tips about identifying different buyer types within your audience & creating content accordingly I'm excited to see how you implement this into YOUR...
Published 01/18/24
In this episode, Co-Founders Kenda and Soren sit down to talk about controlling your business's revenue, data analytics, and how to predict your social media performance. Knowing your numbers is the first step to total control over your sales and growth.
Published 01/05/24
In this episode, the team is sitting down to chat with one of our clients about business, marketing, mindset, and the realities of what it takes to scale to and beyond $100k months.
Published 01/05/24