Buying Experiences are Important to Social Selling in Q4 In this episode of the Social Selling Podcast by Linking into Sales, we will be talking with Matt Ruedlinger of Triple R Marketing in Bloomington, Indiana. Matt’s experience in creating amazing customer experiences is a timely topic for Q4. Watch and listen as we invite him to share how social selling sales pros can create amazing buying experience in Q4. Social Selling News Twitter Opens “Moments” feature to all users How Snapchat Trumped Twitter at Presidential Debate Salesforce tries to block Microsoft’s LinkedIn Acquisition September 2016 LinkedIn Company Fact Sheet About Our Guest – Matthew Ruedlinger of Triple R Marketing Matt Ruedlinger hails from Bloomington, Indiana Area. As Founder and CEO of the marketing firm Triple R Marketing, Matt has been described as “highly creative with an unparalleled understanding of service”. With over 20 years’ experience in Marketing and Sales, Matt has helped small-local businesses and brand-name Fortune 500 companies alike become leaders in their industry. He has worked alongside world-renowned author and sales expert Jeffrey Gitomer, and has helped businesses promote their products at high-profile events such as the Sport Emmy Awards. Matt’s vision of Triple R Marketing is key to his core belief and operating principles, driving him to create distinguished customer experiences, “Customer experiences are not planned based on data, they happen when you empower the right people who love what they do, and I love what I do.” How to create amazing experiences in Q4? Matt offers these suggestions for creating amazing customer experiences. * Make a hand written note for each one thanking them for their business * Create a program to roll out through the year about creating an amazing customer experience.. * Look at your customers to see what the low point is in the process for your industry… how can you create a great customer experience around that time? * Bottom line – I want to deal with my friends before anyone else * Take the strong connections you have, branch off of that. Gift card for referrals * Start a group where people get together and help each other out with their sales Matt’s company, Triple R Marketing, has a 98% customer retention rate since 2005. He explains why speed has been critical and why eliminating procrastination is important in a world of instant gratification. Here is the link to the episode of the B2B Growth Podcast that Matt Ruedlinger was on. This Episode’s Social Selling Tips * Private YouTube Messages * Nimble.com 4.0 http://www.nimble.com/blog/meet-nimble-4-0-the-simply-smarter-social-sales-marketing-crm/ * Hashtags on LinkedIn Mobile * Stop being desperate – Don’t reply with a pitch * Follow up with a call to action