Starting a Podcast in Ghana (Joy FM Geek Squad Interview) Part 2 - How to monetise your Podcast
Description
In Part 2 of our interview with Joy FM Geek Squad show in Ghana hosted by Adobea Biritwum, Joseph Inti, host of Sincerely Accra, and Adrian Daniels, host and producer of Sound of Accra, share their insights on growing and monetising a podcast. They emphasise the importance of community engagement, consistency, and leveraging social media platforms like Twitter, Instagram, and TikTok. Joseph highlights the value of responding to every comment and giving shout-outs to followers, while Adrian discusses traditional advertising and live shows as revenue streams. They also compare the flexibility of podcasts to traditional radio, noting that podcasts can be consumed anytime, anywhere. The episode concludes with practical advice for aspiring podcasters, including the significance of having a clear purpose, choosing the right format, and maintaining a regular release schedule.
Watch the YouTube version by clicking here.
Timestamps
00:00 Introduction and Guest Introduction
00:20 Focusing on Community and Social Media
01:48 Engaging with Listeners and Building Community
01:58 Monetising Your Podcast
02:38 Advertising and Revenue Streams
04:12 Differences Between Podcasts and Radio
06:15 Advantages of Podcasts Over Radio
07:16 Consistency and Frequency in Podcasting
09:34 Importance of Consistency
10:01 Determining Your Podcast's Purpose
12:01 Choosing the Right Format and Concept
14:34 Key Considerations for Starting a Podcast
15:28 Challenges in Podcasting in Ghana
17:09 Technical and Logistical Issues
18:22 Transportation and Timing Challenges
Watch season 6 episode 1 with Twi Learning Center: https://youtu.be/6kuFxHScmLk?si=RjHXBeaT1eQHFzKV
Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V
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Website: https://thesoundofaccra.com
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