How they built Ghana's Biggest Podcast Empire in 8 years: The GCR Story x Cyril Kwadzo | S6 Ep.8
Description
In this episode, Adrian Daniels sits down with Cyril Kwadzo, co-founder and CEO of Gold Coast Report (GCR), Ghana's largest podcast network. They discuss the origins and growth of GCR, the challenges and triumphs of building a podcast network in Ghana, and the importance of consistency and community in podcasting.
Cyril shares insights into the network's popular shows, the significance of live events, and the strategic partnerships that have helped GCR thrive. This episode offers a deep dive into the podcasting landscape in Ghana and the innovative approaches GCR employs to engage and grow its audience.
Sponsors
Season 6 Sponsors: Workspace Global (connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.). Get your FREE 7 day trial here.
Our partners
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Ghana's First Super App: https://shaqexpress.com/
Rent anything in the UK: https://fatllama.com/r/adri-6451b
Timestamps / Topics
0:00 Incremental Improvement in Podcast Production
18:31 Challenges of Podcasting in Africa
26:44 Mosaic's Evolution and Impact
33:32 Ghana's Podcasting Landscape
35:50 GCR Labs and Podcast Optimization
37:57 Highlights of GCR's Journey
42:04 Building a Sustainable Podcast Network
46:34 Monetization Strategies for Podcasts in Ghana
Watch season 6 episode 6 with Andrews Asare:
https://youtu.be/Mgl1llxTW98?si=fAjHGS7qb9pLLBXd
Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V
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