In today's episode, Adrian speaks Christina Carmel, a prominent A&R figure in the African music industry. We dive into a fascinating discussion about the "year of return" initiative in Ghana and the challenges and successes of being a woman in a male-dominated industry. We compare navigating the African music industry with the western world, shedding light on differences in professionalism and business approach. We also delve into the impact of famous individuals visiting Ghana, potential strategies to attract and maintain talent, and the influence of creators and social media influencers in promoting tourism, doing campaigns such as Visit Rwanda. We also explore the prejudice of women in the music industry and the struggles faced by young female artists, with a focus on sexualization and boundaries. Show Notes www.thesoundofaccra.com/christina Sponsors Season 6 Sponsors: Workspace Global (connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.). Get your FREE 7 day trial here. Our partners 1:1 Coaching with Adrian: https://catchapp.co/u/adriandaniels/60-minutes-with-adrian Start a profitable business with Skool: https://thesoundofaccra.com/skool Free Podcast course: https://skl.sh/2TRY0fN Start or uplevel a podcast: https://www.atozpodcasting.com Fresh Bread, Catering and Food Processing in Accra: https://ebatfoods.com/ Ghana's First Super App: https://shaqexpress.com/ Rent anything in the UK: https://fatllama.com/r/adri-6451b Timestamps / Topics  00:00 Intro. 04:53 Uncertain start to next season's BT conversations. 08:04 Uncanny spiritual pull, crucial timing for action. 10:58 Business outline requires tightening up, not taken seriously. 15:22 Passionate about sharing valuable information through panels. 18:01 Addressing the financial viability of independent artists. 20:50 Discussing potential collaborations for Ghana's cultural growth. 24:33 Rwanda's proactive tourism initiative sets regional example. 26:02 Content creators have significant influence in media. 29:00 Refused collaboration due to false empowerment agenda. 32:08 Establish your business as a top priority. 35:39 Sharing psychological tools to support people during lockdown. 38:48 Outro. Watch season 6 episode 9 with Anthony Owusu-Ansah of ShaQ Express a...