In this episode of the Whiskey High IQ series, Brian Bailie explores three entry-level bourbons: Evan Williams Black Label, Maker’s Mark, and Wild Turkey 101. He discusses the definition and key characteristics of bourbon, including mash bills and proof levels, while highlighting the distinct differences between these whiskeys. Evan Williams offers a budget-friendly, sweet, but simple experience; Maker's Mark delivers a smooth, approachable taste with a high wheat content; and Wild Turkey 101 stands out with a spicy, higher-proof profile, showing that higher proof doesn’t always mean harsher drinking. Brian encourages listeners to engage in the tasting journey and experiment with flavor notes, emphasizing that every bourbon offers a unique experience.