In this episode of The Speed of Culture, Matt Britton speaks with Craig Brommers, Chief Marketing Officer of American Eagle Outfitters. Craig shares insights on reaching Gen Z through authentic brand collaborations, the transformative power of social media platforms like TikTok, and the importance of purpose-driven marketing. Follow Suzy on Twitter: @AskSuzyBiz Follow Craig Brommers on LinkedIn Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.