Episodes
In this episode of The Speed of Culture, Matt Britton speaks with Craig Brommers, Chief Marketing Officer of American Eagle Outfitters. Craig shares insights on reaching Gen Z through authentic brand collaborations, the transformative power of social media platforms like TikTok, and the importance of purpose-driven marketing.
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Published 11/21/24
In this episode of The Speed of Culture podcast, Matt Britton speaks with Chris Marino, Head of Agency, Google Customer Solutions at Google. Chris shares his journey from American Express to Google, diving into the power of mentorship, the impact of AI on marketing, and the importance of personalized consumer engagement.
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Published 11/19/24
In this episode of The Speed of Culture, Matt Britton sits down with Andre Branch, SVP and GM of MAC Cosmetics North America at The Estée Lauder Companies. Andre shares his experience navigating the fast-paced beauty industry, the importance of inclusivity and artistry for the MAC brand, and the significance of staying connected to evolving consumer behaviors across different demographics.
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Published 11/18/24
In this episode of The Speed of Culture, Matt Britton speaks with Brad Audet, Chief Marketing Officer of Mazda North America. Brad shares insights into Mazda's strategic brand evolution, the impact of the "Move & Be Moved" platform, and how Mazda is cultivating an emotionally resonant brand identity.
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Published 11/14/24
In this episode of The Speed of Culture Podcast, Matt Britton sits down with Beth Wood, EVP and Chief Marketing Officer at Principal Financial Group. Beth shares her insights on navigating financial services, the role of grit in leadership, and Principal's unique approach to brand-building through empathy and expertise.
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Published 11/12/24
In this episode of The Speed of Culture, Matt Britton sits down with Paul Basford, US President and Managing Director of William Grant & Sons. Paul shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant’s portfolio of high-end spirits.
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Published 11/04/24
In this episode of The Speed of Culture, Matt Britton sits down with Amy Martin-Ziegenfuss, Chief Marketing Officer at Carnival Cruise Lines. Amy shares insights into how Carnival successfully navigated the post-pandemic travel surge, the brand's approach to customer segmentation, and how they tap into the creator economy to bring their onboard experiences to life.
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Published 10/29/24
In this episode of The Speed of Culture, Matt Britton speaks with Gail Hollander, Chief Marketing Officer at The J.M. Smucker Company. Gail discusses the importance of understanding cultural truths, how to remain relevant in a fast-evolving CPG landscape, and the art of balancing short-term wins with long-term brand equity.
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Published 10/22/24
In this episode of The Speed of Culture, Matt Britton talks with Tom Gargiulo, Chief Marketing Officer at BODYARMOR Sports Nutrition. Tom shares the challenges of competing in the sports hydration market, how AI reshapes the brand’s strategies, and what it takes to build a winning team in the industry.
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Published 10/15/24
In this episode of The Speed of Culture, Matt Britton sits down with Julia Goldin, Chief Product & Marketing Officer at the LEGO Group. Julia shares how LEGO ignites creativity in both children and adults, discusses the brand’s exciting partnerships with global icons like Pharrell Williams, and highlights LEGO’s dedication to diversity and inclusion. Plus, she gives an inside scoop on the much-anticipated LEGO Movie set to release on October 11th!
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Published 10/08/24
In this episode of The Speed of Culture, Matt Britton chats with Melody Lee, Chief Marketing Officer at Mercedes-Benz USA. Melody shares insights on navigating the post-COVID automotive industry, driving innovation in electric and autonomous vehicles, and how Mercedes is adapting to new consumer behaviors.
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Published 10/01/24
In this episode of The Speed of Culture, Matt Britton chats with David Corns, CMO of Opendoor. David shares how Opendoor simplifies the home buying and selling process, the evolution of consumer expectations, and the role of AI in real estate.
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Published 09/24/24
In this episode of The Speed of Culture, Matt Britton sits down with Mark Kirkham, SVP & Chief Marketing Officer at PepsiCo International Beverages. Mark shares how PepsiCo leverages AI to enhance consumer engagement, the importance of maintaining brand relevance, and the challenges behind balancing global consistency with local adaptation.
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Published 09/17/24
In this episode of The Speed of Culture, Matt Britton sits down with Jill Pavlovich, Senior Vice President of Digital Shopping Experiences at Albertsons Companies. Jill explores the critical role of data in personalizing consumer interactions, the importance of customer loyalty, and how Albertsons is navigating the shift towards eCommerce while maintaining a strong in-store presence.
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Published 09/10/24
In this episode of The Speed of Culture, Matt Britton interviews Gerry Chesser, CEO of Every Man Jack. Gerry shares insights from his extensive career in CPG, focusing on the evolution of men's personal care and how Every Man Jack stays ahead in a competitive market.
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Published 09/03/24
In this episode of The Speed of Culture, Matt Britton interviews Steve Totzke, President and Chief Commercial Officer at Mattel. Steve discusses the evolution of the toy industry, the power of iconic brands like Barbie and Hot Wheels, and how technology and nostalgia are shaping the future of play.
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Published 08/27/24
In this episode of The Speed of Culture podcast, Matt Britton sits down with entrepreneurs & investors, Kass and Mike Lazerow. The Lazerows explore the realities of entrepreneurship, sharing their journey from founding Buddy Media to navigating the challenges of venture capital. They discuss the importance of trusting your gut, the value of resilience, and strategies for maintaining strong partnerships in both business and life.
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Published 08/20/24
In this episode of The Speed of Culture, Matt Britton interviews Dan Mohnshine, Vice President of Marketing, US Confection at The Hershey Company. Dan discusses the evolving consumer trends influencing Hershey’s strategies, the importance of innovation—like the launch of Reese’s Caramel Big Cup, and how Hershey’s is embracing health and wellness for the total snacking experience.
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Published 08/13/24
In this episode of The Speed of Culture, Matt Britton interviews Isabelle Sakai, Global Chief Marketing Officer at Mark Anthony Brands International. Isabelle shares insights on driving innovation through deep consumer understanding, the importance of global experience, and the strategies behind creating and sustaining market-leading brands like White Claw.
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Published 08/06/24
In this episode of The Speed of Culture, Matt Britton interviews Suzanne Kounkel, Chief Marketing Officer at Deloitte. Suzanne shares insights on her career journey, the importance of curiosity and adaptability, and how Deloitte evolves to meet changing market needs.
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Published 07/30/24
In this episode of The Speed of Culture, Matt Britton interviews DeLu Jackson, Executive Vice President and Chief Marketing Officer at ADT. DeLu discusses the evolution of marketing through technological advancements, the importance of listening to customers, and how ADT is innovating to meet changing consumer needs.
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Published 07/23/24
In this episode of The Speed of Culture, Matt Britton interviews Deirdre Findlay, Global Chief Commercial Officer at Sonos. Deirdre shares her career journey from finance to marketing leadership, her passion for connecting with global cultures, and the exciting new product innovations at Sonos.
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Published 07/16/24
In this episode of The Speed of Culture, Matt Britton interviews Cheryl Gresham, CMO, and David Kim, CRO at Verizon Value. They explore the innovative strategies behind Verizon Value's rebranding to Total Wireless, the company’s commitment to providing affordable, high-quality wireless services, and its plans to maintain a competitive edge.
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Published 07/11/24
In this episode of The Speed of Culture, Matt Britton sits down with Mary Ellen Jelenek, SVP & GM, Global Client Group, Global Merchant & Network Services at American Express. At the time of the recording, Mary Ellen was the SVP of Global Brand Marketing & Sponsorships. They discuss the significance of experiential marketing, the evolution of Amex into a lifestyle brand, and how customer insights continue to drive their strategies.
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Published 07/09/24