The Power of Play: Mattel's President and Chief Commercial Officer, Steve Totzke on Crafting Timeless Toys
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In this episode of The Speed of Culture, Matt Britton interviews Steve Totzke, President and Chief Commercial Officer at Mattel. Steve discusses the evolution of the toy industry, the power of iconic brands like Barbie and Hot Wheels, and how technology and nostalgia are shaping the future of play.
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