Episodes
In this episode of The Speed of Culture, Matt Britton interviews Dmitri Siegel, Chief Creative, Brand, and Digital Officer at Urban Outfitters. They explore how Urban Outfitters leverages in-store experiences to drive social media engagement, the balance between creativity and performance marketing, and the evolving expectations of Gen Z consumers.
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Published 07/02/24
In this episode of The Speed of Culture, Matt Britton interviews Dametra Johnson-Marletti, Corporate Vice President, Gaming Consumer Sales at Microsoft. Dametra shares her insights on the evolution of the gaming industry, the importance of a unified company culture under Satya Nadella's leadership, and Microsoft's commitment to diversity and inclusion in gaming. Learn how Xbox is adapting to the future of gaming, focusing on consumer choice and accessibility, and how AI and cloud gaming are...
Published 06/25/24
In this episode of The Speed of Culture, Matt Britton sits down with Cat van der Werff, Executive Creative Director at Canva. Cat shares her journey from an aspiring artist in New Zealand to leading the creative direction at Canva. She also explores Canva's mission to democratize design, the importance of empowering individuals and enterprises, and the potential for AI to enhance human creativity.
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Published 06/20/24
In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, Global Head of Marketing at Airbnb. Hiroki shares insights on leveraging creativity for brand storytelling, the importance of design in creating memorable experiences and introducing Airbnb's exciting new Icons category.
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Published 06/18/24
In this episode of The Speed of Culture, Matt Britton interviews Vineet Mehra, Chief Marketing Officer at Chime. Vineet shares insights on his transition from traditional CPG companies to tech-driven financial services, the importance of building future customers, and the rise of performance storytelling in modern marketing. Discover how Chime is revolutionizing banking for everyday Americans and why Vineet believes we are in the golden age of marketing.
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Published 06/11/24
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, Chief Marketing and Consumer Experience Officer at Reddit. They discuss the importance of mission-driven work, leveraging community engagement for brand affinity, and utilizing AI to enhance user and advertiser experiences.
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Published 06/04/24
In this episode of The Speed of Culture, Matt Britton sits down with Eric Tosi, Chief Marketing Officer of the Vegas Golden Knights. They discuss the role of sports in revitalizing Las Vegas, the strategic marketing efforts to build a local fan base, and the integration of technology and storytelling in modern sports marketing.
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Published 05/28/24
In this episode of The Speed of Culture, Matt Britton welcomes Jill Cress, Chief Marketing and Experience Officer at H&R Block. Jill discusses H&R Block’s strategic pivot towards digital and mobile experiences, the impact of AI on consumer financial interactions, and insights into career longevity in the rapidly evolving tech landscape.
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Published 05/23/24
In this episode of The Speed of Culture, Matt Britton sits down with Alec Hanson, Chief Marketing Officer at LoanDepot. Alec discusses the transformative shifts in the mortgage industry, the evolution of marketing strategies in response to digital trends, and the power of personal branding.
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Published 05/21/24
In this episode of The Speed of Culture, Matt is joined by Maureen Polo, Head of Direct-to-Consumer at Hello Sunshine. They discuss how to leverage technology for human-centric storytelling, the growing influence of AI in content creation, and the pivotal role of consumer insights in shaping media strategies.
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Published 05/14/24
In this episode of The Speed of Culture, Matt sits down with Gita Rebbapragada, Chief Operating Officer of Crunchyroll. Gita shares insights on how anime differentiates itself with storytelling that pushes traditional boundaries, the evolving landscape of content creation, and Crunchyroll's strategic role within Sony Pictures Entertainment’s ecosystem.
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Published 05/09/24
In this episode of The Speed of Culture, Matt sits down with Ivan Dashkov, Head of Emerging Marketing Tech at PUMA Group to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion, and PUMA’s exciting new partnership with Meta.
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Published 05/07/24
In this episode of The Speed of Culture, Matt Britton chats with Amanda Rassi, the Senior Vice President and Chief Marketing Officer at The Michaels Companies. Amanda explores the evolving retail landscape, the role of customer data in marketing, and how Michaels fosters creativity through its products and community initiatives.
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Published 04/30/24
In this episode of The Speed of Culture, Matt Britton sits down with Doug Zarkin, author of Moving Your Brand Out Of The Friend Zone. Together, they explore the dynamics of brand-consumer relationships and the importance of adopting a business-focused mindset in marketing.
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Published 04/25/24
In this episode of The Speed of Culture, host Matt Britton sits down with Alicia Tillman, CMO of Delta Air Lines. They discuss the importance of core consumer expectations, the future of experiential marketing in engaging modern consumers, and how Delta continues to innovate and lead in the aviation industry.
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Published 04/23/24
In this episode of The Speed of Culture, Matt Britton chats with Monica McGurk, CEO of the North America Business Unit at Tropicana Brands Group. Monica shares insights on sustaining innovation within a legacy brand, balancing career ambitions with personal passions—like fiction writing—and strategies for keeping Tropicana culturally relevant and consumer-focused.
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Published 04/16/24
In this episode of The Speed of Culture, Matt Britton speaks with Ben Keighran, the entrepreneur, visionary, and CEO behind the sports streaming platform, Caffeine. They explore the evolution of live broadcasting, the pivotal role of gaming in media, and how Caffeine is carving out a unique niche by combining interactivity with entertainment.
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Published 04/11/24
In this episode of The Speed of Culture, host Matt Britton sits down with Nicole Lapin, the Founder of Money News Network. They explore Nicole's journey from a young journalist to a financial news powerhouse, her mission to demystify financial jargon, and the creation of the Money News Network.
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Published 04/09/24
In this episode of The Speed of Culture, Matt Britton sits down with Lynn Teo, CMO of Northwestern Mutual to discuss the evolving landscape of brand strategy within the finance sector. They explore Northwestern Mutual’s approach to connecting with Gen Z, the significance of fostering meaningful consumer relationships, and the role of technology in enhancing customer experiences.
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Published 04/02/24
In this episode of The Speed of Culture, Matt Britton speaks with Sophie Bambuck, Chief Marketing Officer of The North Face. They discuss Sophie's career trajectory, the significance of brand innovation, and the organic intersection of outdoor apparel with street fashion.
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Published 03/26/24
For The Speed of Culture’s 100th episode, Matt Britton sits down with Andrea Hopelain, GM and SVP of Publishing at EA SPORTS. They delve into the evolution of digital marketing, the role of fandom in brand building, and the future of gaming and sports interactivity.
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Published 03/19/24
In this episode of The Speed of Culture, Matt Britton sits down with Pat O'Toole, CMO at Burger King to discuss marketing in the fast-food industry. They dive into Burger King’s innovative Million Dollar Whopper Contest, how AI is reshaping consumer engagement, and the power of personalized marketing.
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Published 03/15/24
In this episode of The Speed of Culture, Matt Britton sits down with Romina Rosado, EVP and General Manager, Hispanic Streaming at NBCUniversal Telemundo Enterprises. They delve into the evolving landscape of media consumption, highlighting the impact of streaming services, the importance of catering to a diverse audience, and strategies for engaging younger demographics.
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Published 03/12/24
In this episode of The Speed of Culture, Matt Britton sits down with Christopher Thomas Moore, Chief Digital Officer at Domino's Pizza. They explore the future of technology in customer service, the evolution of consumer engagement through social media, and the pivotal role of personalization in marketing.
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Published 03/05/24
In this episode of The Speed of Culture, Matt Britton sits down with Kory Marchisotto, CMO, e.l.f. Beauty & President, Keys Soulcare. Kory discusses the strategic decision-making behind e.l.f. Beauty’s Super Bowl ads, emphasizing the importance of timing and cultural relevance. She also shares her views on brand values, consumer engagement, and the innovative approach e.l.f. Beauty takes towards marketing and product development.
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Published 02/29/24