Bridging the Worlds of Sports, Technology, and Fandom with Andrea Hopelain, GM & SVP at EA SPORTS
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For The Speed of Culture’s 100th episode, Matt Britton sits down with Andrea Hopelain, GM and SVP of Publishing at EA SPORTS. They delve into the evolution of digital marketing, the role of fandom in brand building, and the future of gaming and sports interactivity.
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